Vitapure Drinks Company founder Ian Webb with business partner,  Richard Macadam.  (photo: Vitapure Drinks Company)
Vitapure Drinks Company founder Ian Webb with business partner, Richard Macadam.
21.08.2017, 13:37

New Beverages Vending Model for Gyms

Company News, Catering

Surrey based start-up The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Surrey based start-up The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Founder and Managing Director Ian Webb has over a decade’s experience in workplace hydration solutions and with water systems now an established part of most public and private locations, Ian identified the need for something more appealing than just water.

“Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst. However it can be, dare I say it, a bit boring and unexciting. Hence my search for a system which could supply flavoured water in a cost effective, convenient and most importantly, healthy way.”

Ian’s research took him all over Europe until he found a German manufacturer who ticked all the boxes. “Having been involved in the industry for many years I knew what I wanted. A reliable, high-quality dispense system combined with zero sugar, low calorie and delicious fruit flavoured drinks.”

The product has been established in Germany for 10 years, and is now being rolled out throughout Europe. The Vitapure Drinks Company was selected to introduce it into the UK market. Ian said: “I was delighted to be awarded the lucrative UK market for the system, as we have the largest number of gyms in Europe here.”

Together with the manufacturer, they formed a team to come up with the subscription based payment system for gyms and health clubs.

Owners or managers installing a Vitastream Drink Station provide their members with a convenient, tangible and healthy benefit, while generating substantial and sustainable additional income. The unit also contributes to a positive environmental message, reducing carbon footprint through eliminating the need for packaged drinks.

Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared to bottled or canned drinks, have access to limitless great tasting drinks and have no need to carry cash.

“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals and rewards the forward thinking gyms with additional revenue. I love working alongside gym owners and managers to not only improve their bottom line but also help their customers become more hydrated with delicious flavoured water. It’s a genuine Win:Win.”

The Vitastream Drink Station has a small footprint at less than 1 square metre and needs only a power supply, water supply and internet connection – with which stock levels can be monitored and problems solved, remotely. The base of the unit can be fully branded, as can the graphics and movies on the touch-screen – which can also be used to display additional information.

Visit BodyPower’s BP Fitness Trade Show at the NEC in September to see the Vitastream Drink Station in action! Stand #H78.


About the Vitastream Drink Station
Precision engineered in Germany, by one of the country’s leading manufacturers of beverage dispense technology, the Vitastream Drink Station is constructed using top grade stainless steel and features a state-of-the-art touch-screen. The machine offers a choice of six vitamin and mineral rich flavoured waters containing zero sugar, no caffeine, and less than 5 calories.

About the BP Fitness Trade Show
BodyPower’s BP Fitness Trade Show is a UK health and fitness solutions expo exclusive to trade delegates looking at the business of fitness. It will be held at the NEC, Birmingham, from 12-13 September 2017.

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