Dan Diehl, Paul O’Malley & Lou Ronsivalli.
understand, decode, offer11 January 2018 / by China International Furniture Fair (CIFF) (author) / Guangzhou
The themes of this year's event will be understanding the market in order to de-codify trends; and providing solutions that are perfect in terms of style, quality and price. This approach has allowed CIFF to become an international reference point in the furniture sector, growing and modernising in order to offer both exhibitors and visitors the best possible services.
The event will further provide an opportunity to visit 4,000 exhibitors spread over 750,000 square metres of exhibition floor-space, and allow each exhibitor to showcase its individual interpretations of what Whole Home Décor means - together with the most significant and current new developments in the sector.
At least 190,000 specialist visitors are expected to attend the event.
First phase of CIFF (18-21 March 2018)
The first stage of the event will introduce a full range of furniture solutions, in classic and modern style: the vast collection of styles and typologies will include home furniture, home décor and home textiles, and outdoor & leisure furniture.
Customisation + Interactivity + Design
In other words, when the product is adapted to express the personality of the person who has selected it. This is how new products are created, designed not be part of a series, but to shape themselves in such a way as to provide what the client is looking for.
Products that can put themselves at the service of the user, exploiting the high-level Internet of Things technology, cloud computing and smart chips, masterfully concealed in a charming design.
Quality products that can provide high-level comfort and luxurious design, but that at the same time reasonably priced, able to satisfy almost everyone, perhaps skilfully mixing together pieces that are different but easy to integrate.
According to the latest figures published by the Ministry of Industry and Information Technology of the People’s Republic of China, the value of furniture manufacturing exports from January to August 2017 amounted to 12.64 billion di RMB, therefore recording an annual increase of 6.2%.
In order to assist international buyers, the living areas (dining rooms and living rooms) will be combined together, as will upholstered items and mattresses, ensuring that visits by operators from all over the world can be optimised and facilitated.
Homedécor & Hometextile will integrate the Zen style into its abundant proposals, while Outdoor & Leisure will offer new product sectors, such as garden equipment, fountains and hand-crafted iron furniture; the 3rd Global Garden Lifestyle Festival will include an interpretation of life in the open air, which leads to a more unrestricted lifestyle.
Second phase of CIFF (28-31 March 2018)
Focusing on office furniture, commercial furniture, hotel furniture and furniture machinery and raw materials for the furniture industry, the second stage of the exhibition will see the implementation of the Medical-Health Furniture-Hall sector, and will tackle the Smart Office theme in greater depth.
For additional information, please visit www.ciff.furniture.