CIFF Shanghai 2018: Creating a Better Home Life
2018 has been a watershed year for The China International Furniture Fair (CIFF), following the announcement of a strategic alliance between The CFTE Furniture Exhibition Company and China's largest home furnishings service brand and furniture retailer, Red Star Macalline, to promote the world's biggest trade show for the furniture industry and FM Industry partner event.
The 42nd edition of CIFF Shanghai will be held at the National Exhibition & Convention Center (Shanghai) in Hongqiao from 10 to 13 September 2018 and will be even more unique than in previous years.
New perspectives and opportunities for the furniture industry
To meet the common aspiration for a better quality of life, CIFF Shanghai 2018 will consider what the concept of a Home Life means globally in relation to areas such as quality, service provision, catering for day-to-day situations and events, the manufacturing resource usage - and the responsibilities of suppliers to support new lifestyles and set new design trends that influence consumer buying patterns.
The 42nd edition of CIFF Shanghai will host more than 1,200 exhibitors and cover a total exhibition area of 400,000 square metres whose layout is definitely optimized.
It offers the Imported Furniture at Hall 3 and High-end Customized Furniture at North Hall to promote the consumption upgrade of the home furnishing industry.
It keeps up with the trends of design, mild luxury and neo-Chinese style to create the Trendy Furniture at Hall 4 and the Quality Furniture at Hall 5; it takes advantage of Shanghai's leading position in design in China to create the Design Innovation Zone and highlight its leading functions, providing solutions for the global home lifestyles.
CIFF Shanghai gives full play to the advantages of the themes in the entire industry chain and further optimizes the Furniture Machinery & Woodworking Machinery, Homedecor & Hometextile, Outdoor & Leisure and Office Show.
The Outdoor & Leisure and Homedecor & Hometextile are organized in Halls 1.1 & 2.1 meet the one-stop sourcing needs for home furnishings with more varied products.
The Office Show in hall 8.2 includes commercial office and hotel furniture; while the Woodworking Machinery sector, renamed “China International Furniture Machinery & Woodworking Machinery Fair (Shanghai)” after the joint venture with Adsale Exhibition Services Co. in Halls 7.1 and 8.1, having doubled the scale of the exhibition area from last year.
New product launches and brand preferences
The attendance of new high-end exhibitors will help identify the real design trends in relation to the requests of visitors who pay always more attention to quality, taste and brands.
CIFF Shanghai 2018 will host the industry leaders and cutting-edge enterprises, sounding a bugle call for new product launch in the industry and starting a trend in home furnishings: more than 1200 exhibitors will showcase their new products, including many industry-leading brands such as Man Wah, Kuka, Zuoyou, Sleemon, Scihome, Ashley, HTL, Chateaud'Ax, Violino, Landbond, QM, Kinwai, Jongtay, Dious, Maratti, Merryfair, UE, Fuhe, Henglin, Homag, SCM, Biesse, Sikai, Yongwei, Global Views, VC Asia, Creative, Vivabella, Caopu, Higold and Evergaining.
More than 90 renowned brands will debut, including the international brands such as Thomasville & Co., Lexington, Rochebobois, Medea, Composad, Rossini, Tonin Casa, Nagano, Seki, Muuto and White Feathers; high-end design brands such as Weimo, MC, Wuuyo, Xiqi, Kinetic Amber, Camerich, IKASAS, Cocomat, Mine, Bushi Jade, Mujing, Cozy and Tayohya; mattress brands such as Sealy, Dunlop, Lattoflex, Tempur, Yunshitong, Serta, Airland, Medicoil, Sleepmaker and Simmons; kids furniture brands such as Colorlife, X.M.B, Douding, Hello Kitty and SingBee, as well as intelligent home furnishing brands such as Iflytek, Morgan Dooya, Creavr, Huoshu Data and Homexpress.
China International Furniture Machinery & Woodworking Machinery Fair (Shanghai) will introduce the wood-based panel machinery brands such as the German giants Homag, Weinig, Siempelkamp, Wenhoener, the big Italian groups Biesse and Scm, the Austrian Andritz and Berndorf, the Scandinavian Sandvik and Valmet, in addition to the most important Chinese constructors and operators as Nanxing, Jinan Restar, Yalian, Foma Group, Swpm, Lmt, Ruiwudi, Leke, Huajian, Yuantina, Lianrou, Hengkang, Fuyi and Zinqunli.
A carnival for home furnishing design at home and abroad
The EAST Design Show
Now in its fourth edition, curated by Mr. Zhu Xiaojie and Mr. Hou Zhengguang, the EAST Design Show is unquestionably the essential Asian design promotion event, where the finest products take shape, amaze and impassion. The spirit of Asian artisanship, rediscovered in all its power, is celebrated by the selection of leading companies, workshops and events such as Wall Art Gallery, Youth Collection and EAST Design Salon, where the concept of design and quality becomes essential and the Chinese product returns to be a protagonist. This year’s theme is “More Different, More Interesting”: a fascinating topic, never investigated sufficiently, extremely relevant in years marked by globalisation.
Two Creative Cities (Shanghai & Milan)
CIFF and Shanghai Promotion Center for City of Design have successfully cooperated with Camera di Commercio Italo Cinese to launch the “Sino-Italian Design Cooperation Forum” under the theme of “Excellent City, New Lifestyle”, starting the Two Creative Cities (Shanghai & Milano), witnessed by Shanghai Municipal Government and Milan Municipal Government. Besides, both parties will jointly create the Two Creative Cities (Shanghai & Milan) Design Academy Exchange Zone to expand the influence of Chinese design in the international design circles.
The Pinnacle Awards Asia-Pacific
In China since 2017, the Pinnacle Awards Asia-Pacific, promoted by CIFF, by the American Society of Furniture Designers (ASFD) and by High Point Market, is the only international furniture and home-furnishing prize in the Asia-Pacific region. Part of the Pinnacle Awards, Pinnacle Awards Asia-Pacific and CIFF work together in order to improve quality and design in China and in Asia as a whole.
Many events are scheduled to take place during CIFF Shanghai, including the Pinnacle Awards Asia-Pacific 2018 ceremony, when the winners of the 16 competition categories will be announced, and the newly shortlisted award-winning works 2018 created by Mr. Campion Platt, the world-known designer, will be showcased on site.
C Foundation Forum
The C Foundation Forum founded by C Foundation will debut in CIFF. It is an event that will group together professional operators from various sectors, such as design, art, and culture, proposing a stimulating platform where ideas can be discussed. It will go deep into the design, art and cultural circles and invite many crossover opinion leaders contributing to the development of educational programmes in cultural art design, architecture and interior design.
Established in 2014, by 10 interior designers from Chinese Mainland, Hong Kong and Taiwan, the C Foundation is the first volunteer charitable design foundation in China.
China Interiors & Decorations Conference
China Interiors & Decorations Conference 2018 (Autumn) will provide for the organization of multiple design forums focusing on the theme of “Design·Beginning”, inviting famous designers as Lai Yanan, Shen Baohong and Ge Yaxi to share how the furniture industry combines with the design service industry and to work with enterprises and designers to expand the future business development.
Design Dream Show
The Design Dream Show, hosted by Innovation Design Alliance, will debut in CIFF Shanghai 2018 with the aim of expressing the concepts and trends in contemporary home furnishing with unique perspectives under the theme of “New Creative Movement”. It will as always cooperate with the top brands in the home furnishing industry symbolising the development of Chinese design, mirroring a world that is changing rapidly.
Office Life Theme Pavilion
Designed and curated by the famous designer Xu Zhaoming, the Office Life Theme Pavilion analyses the theme of workspace fashion and invite the architects, interior designers and product designers to explore new ideas about office life and demonstrate the new office trends, where the welcoming and relaxed atmosphere sparks inspiration and increases the efficiency levels of managers and employees.
Shanghai Design Events
CIFF, in cooperation with Shanghai Promotion Center for City of Design, creates the design events during the 42nd CIFF Shanghai, interacting with 50 well-known art and design institutions in Shanghai to tap Shanghai’s cultural and creative resources, forming a multi-dimensional crossover event, lighting up all over China. It will certainly attract more excellent designers, achieve seamless matching between designers and exhibitors and between designers and audiences.
Prioritize exhibitors and visitors: give a new exhibition experience
Regardless of the exhibition model of the innovative cooperation between CIFF and Red Star Macalline, the optimization of the exhibition structure, the rich highlights of the exhibition or the improvement of the exhibition quality, CIFF Shanghai hopes to continuously improve the return on investment and satisfaction of exhibitors and audiences.
The 42nd CIFF Shanghai provides more value-added services to exhibitors and audiences and enhance the exhibition results through worldwide extensive publicity and targeted invitation.
CIFF works together with more than 1,100 domestic and overseas media to further enhance the influence of the exhibition and brands. The accurate data marketing targets millions of professional buyers at home and abroad of CIFF and CBD for pre-show high-frequency oriented invitation. The targeted channel sinking goes deep into the malls across China for extensive promotion, which covers 390 stores in 76 cities of 7 provinces in East China for point-to-point, face-to-face and full communication to invite more than 140,000 dealers in 45,000 stores to attend the exhibition.
The 42nd CIFF Shanghai will further upgrade the trade matching services. The overseas trade matching will specially invite the international professional buyers under the themes of Office Show, Home Furniture, Outdoor & Leisure and Homedecor & Hometextile.
The domestic trade matching will increase the nationwide excellent dealers of Red Star Macalline’s system: in the Business Negotiation Areas, companies attending CIFF and Red Star Macalline retailers will meet and will be able to immediately match up with each other and establish effective relationships
CIFF Shanghai 2018 further improves the on-site services with the goal of “warm details”. The exhibition routes are improved and draw on the experience of domestic large-scale malls to further optimize the flow of visitors, thus achieving a perfect exhibition experience.
Each main entrance of NECC is equipped with new intelligent robots to provide exhibition information and hall navigation.
There is an integrated lounge area “Space Station” with sofas, seats, photographs, refreshments and one-stop electronic equipment charging service.
Each hall is provided with the coffee and snack retail outlet. The lavatories are equipped with fresh flowers, green plants, fragrances and hand cream to give audiences the considerate and warm services from small details.
For VIP audience, CIFF meticulously prepares the services including VIP car pick-up station, VIP green channel and priority to participate in trade matching and forums, creates the garden VIP lounge environment and provides the star hotel tea break service, giving a delightful exhibition experience.
With the maturity and perfection of Hongqiao Business Area, NECC is fully equipped with complete facilities, and the surrounding facilities are better to provide all-round guarantee for eating, accommodation and transportation: more than 50 catering brands provides a variety of food choices; more than 30 hotels higher than four stars and more than 400 hotels lower than four stars have been opened within 5km of NECC.
Metro Line 17 has opened to make CIFF Shanghai more accessible to audiences.
A newly upgraded CIFF Shanghai, representing an example of global home life, will bring more and better value to the sector, industry and enterprises!
See you in CIFF Shanghai, Hongqiao on 10-13 September 2018!