In Focus

Keith Prowse Appointed Super Bowl LII Sales Agent

On Location Experiences, the official hospitality partner of the National Football League (NFL), is proud to announce the appointment of Keith Prowse as one of its Authorized Sales Agents in the United Kingdom for Super Bowl LII.
Super Bowl London:



The appointment will provide Keith Prowse clients with unprecedented access to the world’s biggest annual sporting event, the Super Bowl, which this year attracted a total audience of 172 million. American Football has grown in popularity in the UK since the NFL hosted its first game in London in 2007. A decade on and a growing fan base in the UK means that Super Bowl tickets are in high demand.  


“The United Kingdom, while a mature market, is still growing its demand for American Football. The appointment of Keith Prowse was critical to ensure that fans and corporate customers in the United Kingdom wanting to experience the Super Bowl have unprecedented access directly to exclusive gameday access, pre- and post-game parties, on-field celebrations and meet and greets with NFL Legends,” said John Collins CEO, On Location Experiences. 


Managing Director of Keith Prowse, Andy Vinsen, says the partnership with On Location is a natural fit with Keith Prowse’s current portfolio of iconic sporting and cultural events. “On Location is the sole provider of Super Bowl experiences, which means our clients have certainty that what they’re buying is legitimate from cost guarantees, to seating locations to the final quality of the experience,” said Andy. “We are excited to bring our award-winning service offering, coupled with unparalleled access from On Location Experiences to the UK marketplace to produce unique, once-in-a-lifetime experiences for our clients.”  


Keith Prowse will offer NFL On Location’s gameday experience, which includes verified tickets for groups of all sizes, exclusive pre-game party featuring NFL Legends, headlining bands and curated menus by celebrity chefs as well as, access to week events, A-List concerts and hotels. Tickets have now been released for Super Bowl LII, which will be held in Minneapolis on Sunday 4 February 2018.


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Compass Group PLC

About Compass Group PLC

Compass Group PLC is a world-leading food and support services company, which generated annual revenues of £17.1 billion in the year to 30 September 2014. It operates in over 50 countries, employs over 500,000 people and serves over 4 billion meals every year. The Company specialises in providing food and a range of support services across the core sectors of Business and Industry, Healthcare and Seniors, Education, Defence, Offshore and Remote, Sports and Leisure and Vending with an established brand portfolio. Visit

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