Ripping Up the Rule Book
Titled “Putting Meaning Into Life: How generations are ripping up the rule book”, the event was compered by Georgie Barrat, presenter of The Gadget Show, who was joined by an impressive line-up of speakers to discuss how millennials and Generation Z are challenging us in new ways.
Professor Noreena Hertz explored the science and statistics behind these generational changes and educated the audience on Generation K (those born between 1994 and 2003). Shockingly, she commented that 60 per cent of people over 40 trust big corporations to do the right thing, whereas only 6 per cent of Generation K do. Noreena focused on what these young people value the most, from equality to climate change, and how employers can ensure that they create a motivating work environment for this generation.
Award-winning social entrepreneur Sam Conniff helped us understand why there are such dramatically changing outlooks amongst young people by introducing attendees to his new book, Be More Pirate. He highlighted that “change-making is trouble-making”, encouraging future generations to challenge conventions and look to the examples set by every single statue in Parliament Square, who were all notable rule breakers.
Last to take to the stage was Johnny Cupcakes who explained how to capture the imagination of future generations and create meaningful connections with consumers. He told the audience about the story behind his ground-breaking t-shirt brand and how future minds need to use creative thinking to invent brand experiences that last. Ultimately, he inspired delegates to “do more of what makes you happy”.
At the end of all Knowledge Guild events, guests and speakers shared stories during a Q&A session. Before and after the panel session, attendees networked in The Brewery’s outdoor summer oasis, complete with two luxury marquees. Guests also enjoyed a drinks reception and a bowl food menu, designed by The Brewery especially for the event. Dishes included tuna tacos with smoked salt guacamole, tequila atomiser and lotus crisp and Cornish crab doughnuts with lemon aioli.
The Knowledge Guild is a partnership between The Brewery and Speakers Corner, offering a mixture of world-class speakers and exceptional individuals discussing pertinent topics in a panel discussion.
About The Brewery
- The Brewery is based in the heart of the City at Chiswell Street, London EC1Y 4SD
- In 1976 the site ceased trading as a brewery and became Whitbread PLC's Head Office and the City of London's leading Conference & Banqueting Centre
- The Brewery offers eight separate event spaces and its historic Grade II-listed Porter Tun Room has a clear span of 8,400 square feet and a ceiling height of 60 feet - one of London's largest unobstructed rooms (capacity 1000 guests)
- For bookings please visit www.thebrewery.co.uk