Serco Leisure Names MD
Bailey, who joined Serco from Virgin Trains where he led rail franchise bids worth in excess of £3 billion, holds a Master's degree in Transport Planning & Engineering from the University of Leeds.
Announcing the appointment, Kevin Craven, Serco UK & Europe Chief Executive, said:
“Simon Bailey has demonstrated considerable leadership expertise during his nine years at Serco and across a number of the different sectors in which Serco operates. Our Leisure business has considerable capabilities, managing over 50 leisure facilities across the UK including four National Sports Centres, and I look forward to the next stage of its development under Simon’s leadership.”
“I’m looking forward to the opportunities this new role brings and working with the different teams across Serco’s Leisure business. Serco Leisure has room for growth and the plans I’ve seen for 2019 show a business with real ambition to seek out new areas of operation, while continuing to focus on the core work we do so well.
“Cycle hire is an area I’m hugely excited about: Serco is the leading operator in the UK. Working with Transport for London, we’ve seen another record year in terms of rider numbers for its Santander cycles, while in Edinburgh working with Transport for Edinburgh, and launching less than six months ago, our scheme is already proving popular with both city visitors and residents.”
Serco has operated the London Cycle Hire Scheme on behalf of Transport for London (TfL) since its inception in 2010, and was awarded the operators contract for the Edinburgh Cycle Hire Scheme launched by TfE (Transport for Edinburgh) last year.