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Serco Leisure Names MD

15 February 2019 / by FM Editor (author) / London
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Serco has appointed Simon Bailey, formerly regional director for a portfolio of Serco Health facilities management contracts with annual revenues of £90, as managing director of its leisure business in the United Kingdom.


Bailey, who joined Serco from Virgin Trains where he led rail franchise bids worth in excess of £3 billion, holds a Master's degree in Transport Planning & Engineering from the University of Leeds.

Announcing the appointment, Kevin Craven, Serco UK & Europe Chief Executive, said:

“Simon Bailey has demonstrated considerable leadership expertise during his nine years at Serco and across a number of the different sectors in which Serco operates. Our Leisure business has considerable capabilities, managing over 50 leisure facilities across the UK including four National Sports Centres, and I look forward to the next stage of its development under Simon’s leadership.”


Bailey said:

“I’m looking forward to the opportunities this new role brings and working with the different teams across Serco’s Leisure business. Serco Leisure has room for growth and the plans I’ve seen for 2019 show a business with real ambition to seek out new areas of operation, while continuing to focus on the core work we do so well.

“Cycle hire is an area I’m hugely excited about: Serco is the leading operator in the UK. Working with Transport for London, we’ve seen another record year in terms of rider numbers for its Santander cycles, while in Edinburgh working with Transport for Edinburgh, and launching less than six months ago, our scheme is already proving popular with both city visitors and residents.”


Serco has operated the London Cycle Hire Scheme on behalf of Transport for London (TfL) since its inception in 2010, and was awarded the operators contract for the Edinburgh Cycle Hire Scheme launched by TfE (Transport for Edinburgh) last year.


FM Editor


FM Editor

FM Industry (www.fmindustry.com) is a popular online destination for facility and corporate real estate professionals. The website is operated by the editorial team at Facilities Management Magazine™ ("FM Magazine"), the oldest independent periodical in the global facility services sector. Now published in three geographical regions, FM Magazine was the first publication to launch a facilities management title for the Middle East market in 2005 (when it was also invited to chair the region's first Green Building Conference on behalf of the Government of Dubai). FM Magazine [GCC Edition] is now incorporated into the publication's new EMEA edition.

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