Register
 (photo: Helena Lopes)
18.02.2019, 20:46

Incentivising Millennial Multifamily Ownership

Company News, Finance, Insurance & Law, Americas, Residential, Residential Property
According to a survey by a leading U.S. prepaid payment solutions provider, 52 per cent of U.S. millennials and Generation Z are delaying home ownership

The Swift Prepaid Solutions survey found that 65 per cent of millennial and Generation Z renters make buying decisions based on the availability of rewards and incentives, suggesting there is a significant opportunity to subsidize move-in incentives, spot awards and resigning bonuses.

 

Additionally, it found 71 per cent make purchases on their phones, meaning apartment properties need targeted incentives designed for mobile use.


An additional 82 per cent indicated they spend earned points on special offers delivered with rewards, creating opportunities for properties to drive resigning deals.


“Based on our recent findings, we are seeing an opportunity for multifamily housing to not only attract and retain millennial and Generation Z tenants but also delight them during and long after their residency,” said Swift’s vice president of sales, Joe Kooima. “Prepaid cards and mobile disbursements provide an ideal medium to do so, allowing companies to instantly provide the added value these generations are demanding.”

 

Swift Prepaid Solutions will attend the 2019 NMHC Apartment Strategies Outlook Conference in San Diego from January 28-29 to share additional findings and insights around its recent study with the multifamily industry.

 

 

About Swift Prepaid Solutions

Swift is leading the payments movement to greater value through high-impact brand connections at the intersection of the payment. Swift optimizes fast corporate-funded payments to businesses, their customers, employees, contractors, participants and channel partners through digital and physical card payments in 160+ countries, 17 languages and 10 currencies. www.swiftprepaid.com.

Swift is owned by Syncapay, a holding company “Investing In The New Frontier Of Payments.” Visit www.syncapay.com.

Article rating:

vote data

Leave a reply

Rushmore Primary School. (photo: )
Delta Security  - 12.02.2019, 08:07

Delta Secures a Local Primary School

UK high-security specialist Delta Security has installed a sophisticated 1080p HD CCTV system at the Rushmore Primary School in Hackney.

Carpet sample after application of FAST-KLEEN. (photo: Fiber-Shield Industries Inc.	)
Fiber-Shield Industries Inc  - 09.01.2019, 22:23

Spot Cleaner for Carpets and Rugs

Fiber-Shield Industries has launched the professional grade VOC-free FAST-KLEEN spot and stain remover for carpets and rugs.

Lite.UI is a controller for ticketless smart barriers, including including the SWARCO Lite.Gate. (photo: )
SWARCO Traffic  - 15.01.2019, 11:09

Novel AI Parking Solution

APT Skidata has launched Lite.UI, a modular solution that allows optional barriers and columns to be controlled via the web or through a single platform.

 (photo: )
FM Editor  - 23.05.2019, 22:18

ISSA Certifications for Cleveland Clinic Abu Dhabi

Cleveland Clinic Abu Dhabi (CCAD) has completed certification of its management systems to the ISSA Cleaning Industry Management Standard (CIMS) and CIMS-Green Building (CIMS-GB) standard.

 (photo: )
FM Editor  - 23.05.2019, 21:08

Georgia Tech Selects Aramark

The Georgia Institute of Technology has appointed Aramark as its new on-campus dining services provider with effect from 1st July.

 (photo: )
FM Editor  - 23.05.2019, 17:00

Essity Investit Dans Une Technologie de Fibre Durable

Essity, connu notamment pour ses marques Tork, TENA, Libresse, Edet, Demak’UP, Tempo et Plenty, va investir environ 37 millions d'euros dans une fabrique de fibres alternatives durables pour son...

The Richard Hoggart Building: Goldsmiths' College the main College building on Lewisham Way in New Cross, South East London. (photo: )
FM Editor  - 23.05.2019, 11:28

T Gunning Re-appointed to Goldsmiths’ Framework

Chartered building company T Gunning has been re-appointed to Goldmsiths University of London's framework for the delivery of internal and external refurbishment projects.