Register
 (photo: Giphy)
19.05.2017, 16:06

Apester Teams Up with GIPHY

Company News

Apester, a global interactive content creation and management platform, and GIPHY, the #1 brand in GIFs, have announced that they are integrating the GIPHY library into the Apester platform. This integration provides Apester’s Publisher and Advertiser partners with another tool to tell the engaging, dynamic stories today’s consumers demand. Users can now insert GIFs in to the interactive content units available in the Apester platform.



This integration is the first of its kind for Apester, and is emblematic of the evolving nature of storytelling. As consumers increasingly expect content to engage and delight them, the company seeks to incorporate additional features in the platform, as well as building capabilities directly. GIFs are a wildly popular format, and are a natural extension of the storytelling dynamics Apester champions.



“As storytelling continues its seismic shift towards a more visual, interactive, entertaining and concise model, we are thrilled to add this new capability to our platform.”, said Moti Cohen, Co-Founder and CEO, Apester. “GIPHY, the world’s leader in GIFs, is the obvious choice in whom to work with to provide additional opportunities for our partners to successfully adapt to this paradigm. This collaboration takes Apester to next level as we continue our mission of being the platform for creating, distributing and monetizing the content experiences consumers love.”



“GIFs have become an essential format for telling short, exciting stories around the world “said Danny Chang, Partnerships Manager at GIPHY. “We’re always excited to see our integration power new and interesting ways for users to express themselves. Apester’s implementation will let their creators blend GIFs with their other interactive content, which will be fun to watch unfold.”


 
 
  
About GIPHY


GIPHY is GIFs. The first and largest GIF search engine, GIPHY is where thousands of artists, brands, and pop culture moments make today’s expression, entertainment, and info a little more moving. Search, Share & Make All The GIFS! www.giphy.com

Article rating:

vote data

Leave a reply

 (photo: LifeDojo)
Sodexo S.A.  - 16.02.2017, 14:15

New Digital Investments

Sodexo announces that its strategic venture capital vehicle, Sodexo Ventures, has invested in two, innovative, digital companies in the United States and France.

(Photography by Julia Freeman-Woolpert). (photo: Julia Freeman-Woolpert)
Emcor Group Inc.  - 09.03.2017, 10:24

Global Business Collaboration First for EMCOR UK

EMCOR UK has become one of only six companies in the world - and the first facilities management (FM) service provider, to achieve ISO 44001 International Standard for Collaborative Business...

 (photo: Aramark Corporation)
Aramark Corporation  - 16.02.2017, 13:15

Driving Innovation

Aramark is positioning its facilities management expertise to drive innovation and service excellence across its portfolio. The company is also announcing a U.S. joint-venture with integrated...

 (photo: WPS Parking Systems BV)
WPS Parking Systems BV  - 15.03.2017, 14:04

Next-generation Parking Technology for Celtic Manor

WPS, one of the UK’s leading parking equipment manufacturers, has won a second contract to provide its ParkAdvance™ technology at the prestigious Celtic Manor Resort in Newport.

 (photo: Infomill Ltd)
Infomill Ltd  - 09.01.2017, 12:22

New Version of PartsArena Pro App

Heating engineers across the UK will enjoy a new, updated version of PartsArena Pro from January 2017 as creator, Infomill rolls out its latest improvements to the leading source of heating parts...

Crocus on site. (photo: Bodet Ltd.)
Bodet Ltd  - 22.09.2016, 20:30

Nursery and Garden Produce Staff Go Biometric

Leading nursery and online garden produce retailer Crocus have just installed the very latest Bodet interactive time and attendance system, to provide accurate and reliable staff attendance data...

 (photo: QTS)
QTS Realty Trust  - 24.11.2015, 17:40

One of Dallas' Most Influential Business Leaders

QTS Realty Trust, a leading provider of secure, compliant data center solutions and cloud services, today announced that Travis Wright, Site Director at QTS' Dallas-Fort Worth data center, has been...