In the Spirit of the Racing Past
BrandCulture has created racetrack-inspired wayfinding designs for the Oran Park Library in south-west Sydney.
The library is part of Oran Park Town, an award-winning master-planned community developed on the site of the Oran Park Raceway which hosted multiple motor racing events from the V8 Supercars and superbike championships to the Australian Grand Prix for 48 years until its 2010 closure.
Working with Brewster Hjorth Architects, BrandCulture set out to design signage and place making features that would capture the and preserve the story of the racetrack to connect future generations with the site’s illustrious past.
Discussing the project, Nick Bannikoff, Design Director for Brandculture which is also based in Sydney, says:
“There are tributes to Oran Park’s racing heritage at every turn. Even the directories mimic the curves of Oran Park’s infamous circuit with rounded corners and sharp orange edges that corner the walls themselves.
“From racing stripes to a slanting, speeding typeface, our graphics are inspired by the guts and passion it took to win at Oran Park Raceway as well as the bold shapes and colours of race cars, and the bends and straights of the track itself.”
BrandCulture designers inspected hundreds of historic photos to ensure different types of racing activity, from night racing to motocross, were represented in super-sized wall graphics that have been installed in the library’s meeting spaces.
Oran Park Library, a collaborative design effort between Camden Council, Landcom, Greenfields and Brewster Hjorth, was recently awarded the prestigious Western Sydney Leadership Dialogue Outstanding Community Project of 2018.
Visit brandculture.com.au for additional details.