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Wowing Spectators at Wimbledon

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01.07.2019, 06:58

Wowing Spectators at Wimbledon

Keith Prowse and The Championships, Wimbledon, will be unveiling new dining concepts, visual innovation and standout hospitality facilities on the roof of No.1 Court at this year’s Championships.

The new No.1 Court roof has opened in-time for this summer’s event and adds another dimension for hospitality guests attending The Championships, Wimbledon, guaranteeing play and longer spells of entertainment. Another first is the launch of a hospitality restaurant within the Wimbledon Grounds – the Rosewater Pavilion. Alongside the completion of the second show court investment this marks a significant year for Keith Prowse who for 2019 will bring enhanced innovation, new design and styling to an already iconic hospitality offering. 

As hospitality partner of The Championships, Keith Prowse is committed to raising the benchmark in this new era of hospitality. Its expertise and precision have been driven by extensive market research and three decades of experience in partnering with The All England Lawn Tennis Club (AELTC).

The Rosewater Pavilion allows guests to access and purchase Centre Court and No.1 Court tickets through its exclusive packages, and thanks to the retractable roof on No.1 Court guests are now able to watch matches for longer without rain interrupting play. Along with the club-like feel of The Lawn (previously known as The Gatsby Club), which draws dining influence from high street trends and international interior design, Rosewater Pavilion sits amidst beautiful landscaped gardens, paying homage to tennis in an English garden, with British inspired à la carte food and drink menus. Diners will also have the opportunity to meet former tennis stars while they relax.

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The team at Keith Prowse have partnered with the best British sourced suppliers throughout the hospitality offering and will be introducing a bespoke cheese from Fen Farm Dairy, producers of the multi-award-winning Baron Bigod. Other suppliers include fans’ favourite Kentish strawberries from Hugh Lowe Farms, and Severn and Wye Smokery’s Wimbledon smoked salmon.

Handpicked wines, renowned mixologists and discreet and attentive service levels will be delivered alongside seasonal menus in The Lawn, designed and prepared by the Michelin starred Roux dynasty.

Andy Vinsen, managing director of Keith Prowse, says:

“This year marks a new era for hospitality at The Championships, Wimbledon, as we launch two fantastic new products and entertaining areas to further bring the tournament to life. As well as access to the finest grass court tennis, the exceptional Rosewater Pavilion serves up the complete summer experience and is our most flexible hospitality option offering first-class food and drink. The Lawn (formerly the Gatsby Club) also delivers exquisite dining and a wonderful atmosphere for an exceptional day out at the tennis.

“We’ve put significant research into the guest experience and have created a day out that appeals to both tennis enthusiasts or those who want to maximise the networking opportunity this great event presents. The new roof on No.1 Court adds even greater value and we can’t wait to welcome back our loyal business guests and a new following of friends and families who want to experience The Championships at Wimbledon in all its glory.”  

The relationship between the AELTC and Keith Prowse dates from 1982 and continues to explore new opportunities to evolve the guest experience and further enhance the premium nature of hospitality packages for The Championships.

Wimbledon’s hospitality partnership with Keith Prowse was recognised by the Sports Business Awards winning ‘Best Sports Event Hospitality’ in 2017. A five-year contract extension was recently signed with the AELTC, allowing Keith Prowse to continue delivering exclusive experiences for business and leisure guests who want to enjoy The Championships at a different pace. This multi-year agreement also sees Keith Prowse committed to contributing £5 from each guest booking official hospitality for The Championships 2019 onwards to the Wimbledon Foundation.

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Staff Reporter

FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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