Virtual Charity Fundraising Trek
Fourteen members of Incentive FM’s leadership team have participated in a 43-day virtual trek of the Will Rogers Highway (the legendary “Route 66”) in support of chosen charity, Scotty’s Little Soldiers which assists bereaved armed forces children.
The challenge saw the team walk, run, and cycle the 2,448 mile route from Chicago to Los Angeles and took 43 days to complete, with team members from across the United Kingdom kept each other going during Covid-19 lockdown.
Commercial director, Mark Stevens, who led the initiative, says: “The goal of setting this challenge, as well as raising money, was to help keep the team mentally occupied during lockdown and help them focus on their wellbeing, and it has been great to see how everyone has embraced it. With us all being spread across the country and unable to see one another, this challenge has given us a common goal and encouraged us all to get outside and enjoy our local surroundings.”
Nominated as Incentive FM’s chosen charity in 2016, Scotty’s has received £90,000 of funding from a range of activities undertaken by staff at the company, including “Three Peak” challenges in the United Kingdom and charity clay pigeon shoots.
Scotty’s Little Soldiers was founded by war widow Nikki Scott in 2010 after her husband, Corporal Lee Scott, was killed in Afghanistan the previous year, leaving behind his children Kai (who was 5 at the time) and Brooke (who was just 7 months). The charity support its members by providing access to the very best health and wellness care, and supports their development by offering a range of activity and educational grants. Its other activities include organising events, providing respite breaks, posting kids birthday and Christmas presents, and helping them remember the anniversary of their parent’s death.
At this time of year, Scotty’s would normally be arranging for families to take respite breaks and attend special events. Its funding has been impacted by the Covid-19 pandemic, however, with lockdown restricting outreach activities to providing support for anxiety aided by technology.
Founder, Scott, says: “Incentive FM has been an incredible support to Scotty’s over the years, and I can’t thank Bruce and the Leadership Team enough for their efforts over the last few weeks. Their support means the world to us particularly at this difficult time, and every penny they raise allows us to continue to deliver the high level of support our members need now more than ever.”
Incentive FM managing director, Bruce McDonnell, adds: “Everyone in the business has taken Scotty’s to heart and understands and appreciates the difference they make to hundreds of bereaved Forces children across the country. Over the years, I have had the opportunity to meet the charity founder, Nikki and the Scotty’s team which further builds that connection and relationship. As a business, we’re always coming up with new ways to raise money and we know that the charity needs those funds now more than ever and will continue to do what we can to help.”
Donate to Incentive FM’s fundraiser at https://www.justgiving.com/fundraising/incentive-fmroute66, sign up for your own virtual fundraising event or challenge at https://vf.scottyslittlesoldiers.co.uk, or learn about the charity’s activities at http://scottyslittlesoldiers.co.uk.