Navigating Print’s Changing Landscape
Polish creative printing company Kreativia has purchased a dye-sublimation printer from Electronics For Imaging as it transitions from producing POS displays and exhibition signage to PPE separation barriers and face shields.
Founded by Hanna and Bartosz Kosiba in 2016 near Poznań, Poland, Kreativia combines advertising and powerful design, production and installation capabilities – with high-quality printing as a key feature. The company is known for its unique visual information systems, point-of-sale (POS) graphics, modular exhibitions or shop expositions, and for superior output. The company is still expanding, offering comprehensive customer services in the design and production of visual information systems, display advertising and large-format printing using advanced technology and materials.
Explaining the decision to add EFI’s VUTEk® FabriVU 340i model to its armoury of commercial printing machinery, managing director, Arkadiusz Szychta, says:
“During the pandemic, Kreativia has been able to retool, diversify and reimagine its product offerings very quickly which has opened the door to a new and steady flow of business, instead of leaving equipment idle.
“The trade fair industry, which was blocked by the pandemic, is coming back now.
“Also, companies cannot forget about their brand advertising, especially in hard times. Efficiency in visual information is even more necessary today,, and it enriches the image of shopping centres and other businesses that are now re-opening.
“We foresee a lot of new business and customers coming.”