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Supporting Belgrade’s Urban Renewal

27.08.2020, 15:14

Supporting Belgrade’s Urban Renewal

G4S has provided consultancy services for a parking system in a mixed-use complex forming part of the Serbian government’s ambitious US $3.5 billion Belgrade Waterfront regeneration project.

In 2014, the Serbian government began plans to improve Belgrade’s cityscape and boost its local economy by revitalising a large stretch of land along the banks of the river Sava to allow the once-neglected area to become home to over 14,000 people and create over 20,000 jobs. The Belgrave Waterside site, located 15 minutes from the nearest international airport, will be home to the largest shopping, dining and entertainment destination in South Eastern Europe, as well as 7,000 apartments, seven hotels, 2,000 offices, childcare facilities and museums. 


G4S has secured the project since the beginning, deploying over 100 security officers at the enormous building site which spreads across 1 million square metres. 


As the Galerija Belgrade shopping mall approaches completion, G4S has also advised the project owners how to implement a secure video-based parking management system on site. The sophisticated solution guides visitors to the nearest vacant spot with the use of signage and digital sensors, while the Car Locator Kiosk and smartphone app will help shoppers find their car and get on their way quickly. 


Srdjan Vracar, Electronic Security Systems director for G4S in Serbia, explains: “This is the biggest smart parking project G4S has been involved in so far.


“The scalable and fully data-driven tool will increase efficiency with better analytics, provide increased security with 1,500 cameras and LED guidance displays positioned strategically throughout the 3,600-space carpark, reduce CO2 emissions created by drivers as they search for a space and increase profitability through dynamic parking management.”


Customer experience is the biggest priority at the Belgrade Waterfront, and by providing an easy solution with automated ticketing, barrier control, parking guidance and heightened security, visitors will have a stress-free experience, and more time to enjoy the facilities.

Explaining the importance of the customer experience, Marko Sukilovic, Business Development Director for G4S in Serbia and a strategic solution specialist with the G4S Academy, adds: “We considered all their business priorities when it came to customer satisfaction, while reviewing all the potential risks.


“As plans progress, and more buildings approach completion throughout the area, the Belgrade Waterfront will grow into a truly smart and connected hub. To support this, there will be a real need for modern security solutions which address potential risks, while always ensuring an enjoyable experience for its visitors.”



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In 2021, G4S, a London-based global security company, was acquired by Allied Universal, a leading security and facility services company that provides proactive security services and cutting-edge smart technology to deliver tailored, integrated security solutions. This acquisition expands Allied Universal’s footprint and infrastructure on a global and local level. Through the company’s vast network of more than 800,000 employees, we leverage global best practices in communities all over the world. With revenues of US $18 billion, we are supported by efficient processes and systems that can only come with scale to help deliver our promise locally: keeping people safe so our communities can thrive.

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