A New Era of Game-Changing Hospitality
The Jan Heintze Kick Box function and hospitality suite at PSV Eindhoven’s 35,000 capacity Philips stadium has received eight new advanced smart Philips professional displays from PPDS.
Named after the club’s European cup-winning legend who is also a Danish national team star (86 caps), the hospitality venue is capable of housing up to 34 people it is complete with its own private bar, kitchen, buffet and perfect views of the pitch.
The club wanted to provide a best-in-class visual solution for matchday entertainment services and to utilise the room outside matchdays. Providing an elite-level professional communication system for meetings and events to local businesses was key, as demand for equipped flexible work offices and spaces continues to grow.
Demand for flexible office workspaces has increased by 50 per cent in the past five years, with more than 31,000 flexible offices now available for hire in the Netherlands and stadiums playing an increasing role.
Designed, operated and used by Panduit, a leading global provider of innovative networked solutions, in collaboration with PPDS eight advanced smart HD displays were installed. Supporting Philips, the club’s official sponsor, all of the Philips displays were installed to create a premium, inclusive and versatile meeting room and function room experience. Philips recently extended its sponsorship of the club – which was founded in 1913 as Philips Sport Vereniging – by a further ten years, expiring 2031. It is the longest known sporting sponsorship of any professional sports team, totalling 118 years.
The installation inside the Jan Heintze Kick Box, includes 3x Philips 32” Q-Line displays, 4 x Philips 49” P-Line displays and, designed as the room’s centrepiece, a Philips 50” Q-Line display.
A custom AV over IP solution by partner, Atlona, enables easy wireless presentation, with content able to be cast and streamed from their Windows, Apple, Android or Linux devices instantly for increased efficiency. Using the PPDS CMND platform, TVs can be easily managed and updated by staff, either in the room or remotely, while custom branding and content on displays, as well as promotions and sponsored content can be created and deployed instantly.
A state-of-the-art sound system was also integrated to seamlessly work with the display system for a holistic premium audio-visual experience. The entire system was also future-proofed with Li-Fi integration by Signify for optimised reliability.
Roeland Scholten, Sales Director Benelux & IKAM EMEA at PPDS:, comments: “This custom solution transformed the box from an empty and unused space when no games were on into an in-demand and profitable space.”
Peter Dillen, Strategic Account Manager EMEA at Panduit, adds: “We achieved perfect versatility with our displays.”