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Strong Role Models Key to Female Advancement

08.03.2021, 10:48

Strong Role Models Key to Female Advancement

On International Women’s Day, women in the cleaning industry advocate the benefits of strong role models and sharing of experience. But at the end of the day, they say, success comes from hard work and excellence at work.


While women are increasingly visible at the helm of some of our largest organisations, they are still under-represented in skilled trade and professional occupations; in fact, in every area other than elementary occupations and administrative roles.1

Jade Collazo and Carla Vieira have recently joined the board of London based cleaning contractor, Cleanology – with Collazo who joined the company over a decade ago in an administrative role assuming the position of HR Director. She says: “When I started out, I never imagined I would become a director. I think it’s really important for women, and other under-represented groups, to be seen in managerial roles. I was lucky to have a really strong female role model in my line manager, but Cleanology is also unusual in having a young, BAME CEO, who has been really easy to talk to about challenges.”

Lynn Webster, Director at Lynn Webster Consultants Ltd and Chair of the Women’s group at Cleaning and Support Services Association (CSSA), agrees visible success is an encouragement for other women who are trying to break through a perceived glass ceiling. She adds: “Women who achieve seniority have got there through hard work and competence. We are seeing more and more females at the top, from heads of cleaning at internationally-recognised businesses, through to the vice president of ISSA. Many of us are working to support women in career development, with role models they can aspire to.”

The new Deputy Operations Director at Cleanology, Carla Vieira, comes from a hospitality background, so the principles of service are second nature. She applies them to her role in cleaning, dealing with clients and with Cleanology’s cleaning operatives.

Vieira advised women to be themselves. She says: “In many companies, the operational managers tend to be male, maybe because there is an idea that men make the best leaders. I’ve been lucky that at Cleanology we have men and women in the same roles. But, for women who want to reach a higher position, don’t lose focus. Find the way forward and look for the people who will recognise that you are doing a good job.”

Cleanology CEO Dominic Ponniah adds: “HR Director Jade Collazo and Deputy Operations Director Carla Vieira have earned their success, through determination, hard work and commitment. They are both extremely valuable members of the team and we cannot express how pleased we are to welcome them onto our board.

“Over the years, Carla has helped her team and clients through any emergency that crops up, day or night. Her work ethic, enthusiasm, and sense of humour are infectious and inspiring. Jade’s impressive career progression is down to sheer hard work, determination to succeed and willingness to push herself out of her comfort zone.”


12020 British Cleaning Research Report/British Cleaning Council. 

CAMFIL HVAC Filtration Solutions

Staff Reporter covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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