15.03.2021, 12:53
A Preview of CIFF Guangzhou 2021 (18-21 March and 28-31 March)
Guangzhou’s Canton Fair Complex is preparing to welcome 4,000 exhibitors and 300,000 visitors on 18th March when the 47th edition of CIFF – the world’s largest furniture event, and FM Industry partner, opens its doors.
Combining business with the culture of good design
Besides its status as the leading business platform for the furniture and soft furnishing industries in Asia, CIFF is increasingly becoming a place for meeting and dialogue – and for showcasing the finest designs and trends relating to smart working and living.
An established platform for many of the world’s most renowned furniture designers, design brands, industry associations and media brands, CIFF is also fast becoming an event for discovering young design talent developed by universities across Asia.
Occupying a space between real and virtual, the event has cultivated a culture for increasing understanding of new solutions, and on how design and manufacturing impact on our ordinary enjoyment of life at work and home.
Event Preview
Several themed sub-events are scheduled to take place at the Canton Fair Complex during CIFF Guangzhou 2021.
Design Spring Contemporary Chinese Furniture Design Show – evoking the “Trinity” of art, design and life under the direction of Wen Hao, (Dean of Furniture Research Institute, Guangzhou Academy of Fine Arts), and inspired by leading local designers, Hou Zhengguang, Song Tao, Mao Jihong, Wu Bin and Liu Feng, Design Spring will showcase in an exhibition area of 20,000 square meters with more than 80 Chinese original home design brands, hundreds of Chinese artists and designers to promote the development of Chinese design and offer a guide to visitors so that they may better understand the current level of design achieved.
Chief curator Wen Hao defines the exhibition as “Chinese original furniture in the process of upgrading from art to life, from China to the world, from the present to the future, and from thought to action”.
2030+ International Future Office – a themed exhibitions organised jointly by CIFF Guangzhou and The China National Furniture Association, which aims to discover the latest trends in the workplace and explore the multiple expressions of art and humanity. The exhibition will combine multimedia and new technologies to create an immersive environment that engages the five senses and stimulates thought and exploration, bringing together the world’s leading office furniture brands alongside contemporary and avant-garde works of art, including Steelcase, Knoll, Lamex, K+N, Sitland, Cassina, Magis, Gan, Avarte, Hettich, Nreal and Dyson.
The Design Dream Show (DDS) – this year’s theme, “Pick Up and Give Up”, will present seven different domestic space scenarios, including restaurants, living rooms, personal libraries, tea rooms, bathrooms and balconies, to drive the senses to integrate into nature and enjoy a greater quality of life.
Ten Parallel Space Exhibition – “Easy Party” – an interactive project created by CIFF (Guangzhou) which, thanks to the selection of 10 well-known brands and 10 famous designers, will give life to 10 spaces with different personalities to offer inspiration and suggestions.
Guangzhou: City&Life • Day&Night – an exhibition that will connect design, culture, and home decor, simultaneously reflecting the Guangzhou lifestyle in a multidimensional way thanks to the activity of 15 home decor bloggers that are followed by over 500,000 fans and who have been recruited to interpret crossover brands such as Fangsuo, Nayuki, 1828 Wanglaoji, Guangzhou Restaurant, Taotaoju, Diandoude.
CMF Trend Lab – aims to provide information on market trends by offering information to explore the diverse possibilities of CMF (colour, materials, and surfaces), innovation, present a forward-looking and innovative trend exhibition to the audience, and help designers and corporate brands grasp the future trends of home design in the first time, thus producing saleable products. Jamy Yang, the founder of Yang Design, the most famous industrial design consulting company in China, will present 4 Labs: Fabricated Experience Lab, RONG Craft Material Lab, Waste-Free Lab, Exquisite Laziness Lab.
My Daddy is a Designer – debuting with great success in 2020, the collaboration with the Firefly Museum 2021 will continue to collaborate with design “dads” to bring childlike innocence to the furniture industry and demonstrate the power of design for children’s furniture.
Office Environment Theme Pavilion – the focus this year will be on the theme, “Youth · Vitality · Colour @ 2021”. Choosing your job means choosing your dreams; the thematic pavilion will lead guests to explore the needs of the younger generation in the office space and the influence of the changing factors in their growth on the office environment.
Intelligence Lead Future｜China First Smart Sleep Expo 2021 – with the acceleration of the arrival of 5G, the smart home is becoming more and more a reality and with it the technology related to sleep: smart mattresses, smart beds, smart pillows, smart sleeping blankets, sleep aids, etc., future products and integrated sleep solutions will meet people’s needs in different aspects. The exhibition space will be divided into two parts: a display area dedicated to the top 10 brands and a TED forum area where, in cooperation with Furniture Today, experts and representatives of Internet technology companies will discuss future trends and present how the industry can scientifically improve our life and our rest and relaxation.
The Global Garden Lifestyles Festival 2021 has been committed to promoting the exchange and cooperation of Chinese and foreign outdoor garden lifestyles, aiming to present a natural yet comfortable outdoor life. Gathering the suggestions of well-known designers from all over the country and integrating traditional Indonesian cultural elements with cutting-edge outdoor materials, the festival invites the visitor to witness a slow pace of life that is closer to nature.
Home Furnishing Design Show – hosted jointly by CFTE and Guangdong Furniture Association, the event will investigate Chinese design culture and identify its accomplishments under the theme “Chasing China”. The exhibitions will involve 50 national colleges and universities, as well as Chinese industry leaders.
This year’s event will receive extensive online coverage, with several seminars and presentations available online to global visitors. Visit CIFF.Furniture.
47th CIFF Guangzhou
phase 1 | March 18–21, 2021
home furniture, homedecor & hometextile, outdoor & leisure furniture
phase 2 | March 28–31, 2021
office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials
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