Bringing Street Food to a Major Events Venue
ExCeL London and Levy UK & Ireland have announced a new partnership with street food collective and business incubator KERB.
Focusing on authentic flavour, the new offerings on ExCeL London’s central Boulevard will include food from independent vendors, Baba Dhaba (Pakistani street eats), Club Mex (punchy vegan-Mex), Fundi (wood-fired pizza), Nazari (Moorish Mediterranean cuisine) and Oh My Dog! (prime hot dogs and burgers); and drinks supplied by independent beverage manufacturers, Gipsy Hill, East London Liquor Co., Square Root (sodas) and London’s first coffee roastery behind bars, Redemption Roasters.
The partners have been working closely to match the different traders to the different communities that visit the ExCeL London site, and to develop a broader offering of hospitality packages for event organisers cater to the needs of guests.
Some of the events that are expected to benefit from the new offerings following the relaxation of Covid-19 lockdown rules in the United Kingdom, include the International Drink Expo and The Meetings Show.
KERB chief executive officer, Simon Mitchell, comments: “Our new partnership at ExCeL London perfectly demonstrates how our community of independent food and drinks businesses can reinvent a space and help build a memorable experience for guests. KERB’s skilled team delivers a full service to match any of London’s leading caterers.
“Our traders serve with an infectious passion for food, alongside the professionalism and modern offering our guests are looking for.”
Jon Davies, managing director of Compass Group business, Levy UK, adds: “Levy’s partnership with KERB has brought a completely fresh feel to the boulevard at ExCeL London. We have been able to work together to ensure that food is fun at the venue while taking away the corporate edge in a sophisticated way.
“The partnership is a great example of all three parties committed to delivering an exceptional experience for guests, that follows sustainable and professional best practice.”
Simon Mills, ExCeL London executive director, says: “We are absolutely committed to providing our customers and guests with a first-class experience. Our partnership with London’s most recognised street food brand, KERB alongside our catering and hospitality venue partner Levy UK+1 will cement a step-change in enhancing the experience of everyone visiting ExCeL.
“We are particularly excited to be able to transition the offer from permanent retail units on the Boulevard, to vibrant in-event pop-ups, as well as hospitality offers tailored to the demographic of the event.
“A dynamic and contemporary food offer delivered by specialist food entrepreneurs, all of whom are passionate about customer service and the ingredients and recipes they use, is the best way to celebrate the return to face to face events.”