Veteran Creative Director to Reinvigorate ASM

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23.09.2021, 20:14

Veteran Creative Director to Reinvigorate ASM

Industry Veteran John Boyle has joined live experiences provider and venue operator ASM Global as Global Chief Content Officer.

Boyle was a key principal in the explosive growth of Insomniac Events, the legendary electronic music event promoter and festival producer which is best known as the organizer of the Electronic Daisy Carnival. Boyle spearheaded EDC expansion around the world, launching festivals in Mexico City, London, São Paulo, New Delhi, Shanghai and Tokyo.

He served, most recently, as president of Live Nation Japan, where he oversaw a significant growth in market share, secured exclusive booking relationships and launched the Download Festival.

Announcing the appointment, ASM President and CEO, Ron Bension, said: “It’s acknowledged that ASM partner venues lead the industry in events per venue. With John’s far-reaching experience and the content team we are building, we will provide a greater number and wider array of profitable events to our venues, which comprise the most iconic family of venues in the world.


“ASM Global is committed to deepening our relationships with other promoters, artists, managers, agents and content producers.

“John’s experience throughout the world and success with artists, live events, sponsorships, technology, brands and fan experiences will enable us to do that in an even greater way.”

Boyle Added: “ASM Global is always projecting into the future to dramatically elevate spectacular live entertainment experiences everywhere on earth and bring people together,.

“The opportunity to work with such a dynamic team and expand the company’s content and relationships now and down the road is super exciting. With venues ranging from Allegiant Stadium in Las Vegas to Mercedes Benz Arena in Berlin to The Greek Theater in Los Angeles to Coca-Cola Music Hall in Puerto Rico to the largest convention center in North America, McCormick Place in Chicago, our client portfolio is truly exceptional.”

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Staff Reporter covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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