Festive Sandwich Launch to Support Charity
Proceeds from a new range of festive sandwiches from Westbury Street Holdings business, BaxterStorey, are being directed towards supporting UK charity, the Beyond Food Foundation (BFF).
10 per cent of all proceeds from sales of ‘Festive Turkey’ and ‘Cheeseboard Bloomer’ sandwiches will be donated to BFF’s Travel Hardship Fund, which pays travel costs for people on the charity’s wide-ranging programmes.
The BFF provides training and support to vulnerable people who have been impacted by homelessness, mental health, and addiction. The charity enables people to transition back into society, offering practical and theory-based programmes which help them back into work.
The sandwiches are part of BaxterStorey’s ‘Society’ range, which puts social purpose at the heart of its offer. All businesses and suppliers involved in producing the range are required to commit to offer some element of added social value.
By working with its sister company, We Prepare, BaxterStorey’s food development team has created the range which will be introduced across sites it operates.
The Festive Turkey sandwich consists of Midland’s smoked turkey with British bacon, cranberry sauce, sage and onion stuffing mayonnaise and baby spinach, made with Roberts Bakery malted bread.
The Festive cheeseboard bloomer is made up of mature Barber’s cheddar, Wensleydale cranberry and cream cheese mix, celery, apple fig and cider chutney.
Other sandwiches in the range include a ‘Two bird roast’, ‘Brie and berry’ and a ‘Boxing Day feast’.
Simon Boyle, founder and CEO of the Beyond Food Foundation, explains: “Getting people to purchase a cup of coffee or a sandwich or a piece of cake, knowing it’s going to make a fundamental difference to people’s lives is exactly where we all should be.
“Beyond Food has partnered with Society because it’s a fantastic opportunity to scale our programmes using a brand that has some real credibility.
“There’s no better way than offering someone, who could be sleeping on the street, to actually help them get into work.
“Getting our Apprentices to work is a barrier because of the cost of it. The direct contributions will go straight into the travel hardship fund that we have at Beyond Food, which enables apprentices to get to work in an easier, happier and a safe environment.”
Greg Bramwell, head of food and marketing, BaxterStorey, adds: “It has been a real combined team effort to launch our first ever festive range and we’re incredibly excited that, through food, we can support such an incredible charity. Simon and team work so hard to support the local community through their apprenticeship programme and we hope the money we raise can support the apprentices with their travel costs in getting to Brigade.
“It’s about good food doing good, and we hope we can not only give our customers a delicious lunch time sandwich which gets them in the festive spirit, but we’re also giving back to the community by playing a small part in transforming lives for the better.”