ASM Global Names Chris Bray as EVP Europe
Chris Bray has joined ASM Global from Sodexo UK&I as executive vice president of European operations.
In his new role, Bray, who will be based in Manchester in the United Kingdom, will assume responsibility for all aspects of the global entertainment company and venue operator’s European business.
During a career spanning 30 years, Bray has overseen commercial, operations, entertainment and strategic development within the high-street retail, leisure and hospitality sectors. At Sodexo he served as CEO for Sports and Leisure UK&I and CEO of Sodexo Live! UK&I.
Announcing the appointment, ASM Global President and CEO, Ron Bension, said, “Chris has been responsible for a business portfolio tasked with delivering exceptional experiences at some of the most prestigious sporting and event locations across the UK such as Ascot Racecourse, Chelsea Flower Show, Brighton and Hove Albion FC, Newcastle United FC, as well as the National Gallery and other iconic day visitor experiences across the country.
“We’re confident that he will execute tremendous value creation, organic growth and new business initiatives.”
ASM Global, which celebrates its second anniversary this year following its launch and rapid expansion during the Covid-19 pandemic, operates multiple marquee properties in Europe. Its portfolio encompassing eight countries and a leading presence in the UK, Sweden and Germany. Flagship venues include AO Arena in Manchester, Avicii Arena, Tele2 Arena and Friends Arena in Sweden and Koenig Pilsner Arena in Germany which will become Rudolf Weber Arena in January 2022.
Bray says: “It’s an exciting time to be joining ASM Global as it accelerates its growth ambitions across the globe. Recent wins in Europe including Newcastle Gateshead Quays, Derby Arena, Cantu Arena and Södra Teatern are testament to the exceptional capabilities of our European teams and the confidence that our clients have in our ability to deliver innovative services and world-class live experiences for their guests.
“I am really looking forward to working with the teams to build upon the great work they have done.”