Merlin Entertainments has named Aramark as its food and beverage partner at five locations in the United Kingdom and two in the United States.
The locations for the multiyear contract include Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park Resort, Warwick Castle and LEGOLAND® Windsor Resort in Britain, and popular American visitor destinations, LEGOLAND® California Resort and LEGOLAND® Florida Resort.
“Building an innovative and high-quality food and beverage offering for our guests is part of our continued business strategy to deliver the very best guest days out and short breaks.” explains Nick Varney, Chief Executive, Merlin Entertainments. “Aramark’s accomplishments in driving world-class hospitality programmes at many of the most prestigious sporting events, iconic locations, and leading destinations in the world makes them a great partner to elevate our food offering as part of the magic and memorable experiences we offer our guests.”
At Merlin Entertainments’ resorts and hotels across the seven locations, Aramark will be introducing food and beverage programmes that offer family and guest favourites, fresh concepts, fun themes and engaging events, coupled with industry-leading technology solutions to make it easy and convenient for visitors to navigate the varied choices. Each resort and hotel will have its own unique portfolio of food and beverage offerings based on the personality of the location.
In addition, Aramark and Merlin Entertainments are already collaborating closely to ensure that sustainable practices are core to the operations at all locations.
“We are proud to share our hospitality culture with Merlin Entertainments’ guests and families,” says John Zillmer, Aramark Chief Executive Officer. “We like to say that we’re ‘rooted in service’ and our scale, experience, and expertise as a global leader in foodservice innovation positions us to deliver world-class dining experiences at Merlin’s resorts and hotels, both in the UK and in the U.S.”
Food and beverage operations at the respective attractions will begin to operate under Aramark from this March (2022) in the UK, with the transfer expected to complete by the end of March 2023 in the U.S.
Merlin Entertainments and Aramark will work closely to ensure that food and beverage employees are supported as they transition to employment with Aramark. For the millions of visitors to Merlin’s attractions each year, the new partnership presents an exciting opportunity for future development of the guest experience, more details of which will be released in the coming months.