Trelleborg has become an official partner of Giro d’Italia 2022, one of the most prestigious racing events in the professional cycling calendar.
Taking place from 6th to 29th May, the Giro d’Italia tour will cross Italy, attracting millions of viewers worldwide and thousands of spectators in rural communities.
Elio Bartoli, President EMEA & Global OEM at Trelleborg Wheel Systems, says: “We are proud to bring the Trelleborg brand to one of the most impressive sporting and social events in the world. The Giro d’Italia tour has an enthusiastic international and local following, with spectators in remote areas lining the course to see the riders speed by. Our sponsorship is another way for us to be closer to our customers and end-users – on and off the fields. Trelleborg will be creating exciting experiences for participants at each of the 21 stages along the tour, offering hospitality areas and sharing in the spirit of the day with sports fans.”
The Giro d’Italia 2022 marks its 105th year and for the first time, the Grande Partenza kick-off starts from Eastern Europe. After moving swiftly through Hungary, riders will continue their 3,410 kilometer journey beneath the shadow of Sicily’s Mount Etna, where they’ll endeavor to sprint through hills, mountains and valleys, up the spine of the Italian peninsula before reaching the finish line in Verona.
Roberta D’Agnano, EMEA Marketing Director at Trelleborg Wheel Systems, comments: “This partnership is a perfect fit for Trelleborg. All of us are in it for the long haul, looking to meet any challenge that comes our way – and excel. We pride ourselves in forging close bonds with the people and the territories where we work, sharing the same values as the Giro d’Italia when it comes to pursuing our passion, demonstrating top performance and showing respect for our planet.”
Race spectators can discover the location of Trelleborg’s hospitality stands by looking for the date and location nearest to them along the Giro d’Italia route, to share in the passion of being a part of a world class event.
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