ASM Global Enhances Content Programming with Senior Appointment

Venue and events management company ASM Global has appointed Duc Nguyen as vice president of global content programming.
Nguyen joins the company from Allegiant Stadium where he served as vice president of bookings, also bringing oast experience as a talent buyer for Live Nation where he was responsible for booking shows in venues across Pennsylvania and Atlantic City to the role.
He will work under the leadership of ASM Global’s chief content officer and industry veteran, John Boyle, who says: “We are committed to driving content for our buildings and we are here to super serve all agents, concert promoters and event producers across the spectrum of the live event business, including sports and family entertainment.”
Nguyen says: “I am very excited to join the content team at ASM Global. It’s a fantastic opportunity to work with some of the world’s most iconic venues and be part of a dynamic operation that encompasses so many different live entertainment experiences.”