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Tailoring the Guest Experience at the Hard Rock Hotel Amsterdam American

Hard Rock Hotel Amsterdam American – one of the world’s most iconic and visited establishments, is bringing the superstar experience to all guest rooms following the installation of tailored Philips Pro TV solutions.

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions, supplied Netflix-ready, Chromecast built-in advanced Philips MediaSuite TVs for installation in guest suites at the hotel.

Part of a recent refurbishment and upgrade program to bring modern luxuries and state-of-the-art technologies to its rooms, the iconic Hard Rock Hotel is one the most visited hotels on the planet, boasting 173 luxurious guest rooms, of which 14 are Junior Suites and one Rock Star Suite.

Mirroring other Hard Rock Hotels located around the globe, the Hard Rock Amsterdam – owned and operated by Dutch group, Eden Hotels – and situated in the 120+ year old heritage listed Art Nouveau building, blends the spirit of its location together with a signature collection of vibrant music memorabilia, including prized possessions from artists such as Elton John, Slash and John Lennon.

With the rise of in-room entertainment usage, the hotel needed a state of-the-art AV solution to match its high standards in luxury. The solution also needed to be versatile enough to work flawlessly with the existing Nonius global middleware system, enabling guests to enjoy a consistent Hard Rock Hotel experience.

Simply the best

Tasked with bringing Eden Hotels’ ambitions and high expectations to life, PPDS and Nonius came together to create a world-first tailor-made Philips display solution, for the ultimate home-from-home, personalised experience.

Together, 181 interactive Philips MediaSuite 4K displays were installed throughout the hotel’s guest rooms and common areas. On entering their room, displays greet guests with a personalised welcome message accompanied by curated music, tailored to their genre preference. The intelligent display features were brought to life via the Nonius global system—enabling guests to enjoy interactive guitar and yoga lessons, as well as Hard Rock’s exclusive record player program.

The displays also allow guests to view their current invoices, book amenities, and make room service requests, for efficient and safe interactions with the hotel staff. For added convenience, the display language can also be changed to accommodate guest requirements.

With Netflix and Chromecast built-in, and, most recently, the addition of Apple TV+, guests can enjoy all their favourite content and streaming services directly on the big screen in up to 4K – as it was intended – rather than on their phone, tablet or laptop.

Stream big

With Philips MediaSuite TVs true beauty really does lie within, featuring Chromecast built-in, allowing hotels to bring unbelievable choice to guests while also removing the risk of potential theft, or indeed of end-of-life, of external connectivity devices, also ensuring a cleaner, almost wire-free installation.

As a result of this collaboration, both the guest and staff experience was significantly enhanced, taking the Hard Rock Hotel Amsterdam American establishment to a new legendary status.

Claire van Campen, General Manager, Hard Rock Hotel Amsterdam American, commented: “We’re very happy that we can give our guests a home-away-from-home feeling with Netflix and the interactive features offered through Philips MediaSuite.”

Jeoren Verhaeghe, International Business Manager, Hospitality at PPDS commented: “We are delighted to have been part of this highly unique project, which allowed us, in partnership with Nonius, to bring the power and benefits of the Philips MediaSuite to life for Hard Rock guests.

“Hard Rock Hotel is an iconic hotel brand and one which is dedicated to bringing a showstopping experience to its guests, from the moment they walk through the doors. With Philips MediaSuite TVs, guests are able to enjoy an experience built around their needs, allowing them to watch and enjoy content, when they want, however they want. Whether its traditional TV, casting from their own device, via Netflix, Apple TV or another streaming service, Philips MediaSuite has you covered.”

Benefits at a glance:

  • Netflix: Integrated Netflix enables intuitive wireless connectivity from guest devices to the big screen. Guest login credentials are also automatically cleared upon check out.
  • Chromecast built-in: Guests can stream their personal content to the big screen without extra hardware or software configurations, ensuring easy streaming and absolute device security.
  • Global system connectivity: Full compatibility with Hard Rock’s Nonius middleware ensures easy installation and consistency in guest room features.
  • Dynamic information: Guests are greeted with custom messaging and music and can use the displays to view their hotel invoice and city information.
  • Interactive features: Room service and amenities can be booked digitally via the multi-language displays to improve efficiency and safety. The displays can also be used for interactive features including guitar program Picks®, Record player program Wax®, and Tracks® playlists.

Fast Facts:

  • Client: Eden Hotels
  • Location: Amsterdam, the Netherlands
  • Project: Hard Rock Hotel Amsterdam American
  • Partners: Nonius
  • Products: Philips MediaSuite 50” 50HFL5114U /12 hospitality TV (181 units)

To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.

CAMFIL HVAC Filtration Solutions

Staff Reporter

FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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