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The White Company to Reduce Emissions with Cloudfm

Lifestyle brand The White Company has appointed Cloudfm to manage its 67 sites in the UK and Ireland under a three-year contract that will introduce an innovative approach to reducing carbon emissions.

Cloudfm’s technology-driven approach will provide greater transparency throughout the process to improve cost-control and boost response times to improve the customer experience. In addition, the transformative programme will use advanced data and localised sourcing of technicians to maximise the operating time of its retail locations and reduce carbon emissions.

Commenting on the contract, Sarah King, director of property at The White Company, said: “Cloudfm shares our passion for quality and doing things differently. The use of technology and data to drive a more efficient and sustainable approach to facilities management sets them apart in the market.”

Cloudfm will also help manage compliance to building regulations in an approach proven to maintain adherence above 96%.

Founded by Chrissie Rucker OBE over 27 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with over 60 stores across the UK, including high-profile concessions in Harrods and Selfridges. July 2018 saw the first European flagship outside of the UK open on Dublin’s Grafton Street.

The quintessentially British brand is now synonymous with beautifully designed products with British town and country heritage at its core. 

Jeff Dewing, CEO of Cloudfm, says: “The White Company is one the UK’s most respected retailers, and it’s a pleasure to support its plans with a new approach to facilities management. Everything we do at Cloudfm is designed to deliver a step-change in operational excellence, from compliance to reducing carbon footprint.”

Based in Essex, Cloudfm operates internationally with offices in the UK, Dublin and Barcelona. It helps manage some of the world’s most recognised brands’ assets and properties, from Azzurri Group to TUI.

CAMFIL HVAC Filtration Solutions

Staff Reporter

FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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