Yanmar Compact Equipment has appointed José Cuadrado as managing director for Europe, the Middle East, and Africa.
In his new role, Cuadrado will be tasked with advancing regional capabilities and driving customer success, while also playing a pivotal role in establishing the manufacturer of construction machinery as a global leader in the compact equipment sector.
Cuadrado brings a wealth of relevant experience in the construction, industrial, and automotive sectors. His expertise spans across general and product management, aftermarket support, digital transformation, and strategy. Previously, Cuadrado served as the CEO of Timoney Technology, an Irish ride-and-handling specialist. Prior to that, he held senior positions at renowned global organisations such as Ingersoll-Rand, Bobcat, and CNH Industrial.
As a member of Yanmar’s global leadership team, Cuadrado will report directly to the company’s global CEO, Giuliano Parodi.
This is an exciting time of transformation in the construction equipment industry, and I am committed to ensuring that Yanmar Compact Equipment takes a leading position in this era of technological advancement and sustainability.Advertisement
Cuadrado says, “I am delighted to have joined a company with the esteemed heritage and reputation of Yanmar. This is an exciting time of transformation in the construction equipment industry, and I am committed to ensuring that Yanmar Compact Equipment takes a leading position in this era of technological advancement and sustainability.
“Our core values of product quality and innovation, which have earned Yanmar Compact Equipment global respect, will continue to guide us.
“We have significant work ahead in driving organisational efficiencies so that we can focus on what truly matters – delivering value to our customers and dealers.
“Additionally, we will embrace emerging technologies such as machine connectivity, automation, alternative fuels, and digitalisation of business processes, always with the needs of our dealers and customers at the forefront.”
Giuliano Parodi, Global CEO of Yanmar Compact Equipment, adds, “The EMEA region plays a crucial role in our global business, and I am confident that under José Cuadrado’s leadership, Yanmar Compact Equipment will undergo positive and transformative change that will benefit our customers, dealers, suppliers, employees, and the wider community.”
Cuadrado holds a master’s degree in Business & Economics from the University of Valladolid in Spain.