French manufacturer of bathroom fittings and accessories THG Paris has named Alexandra Singer as creative director.
Singer, who previously served as the company’s managing director, will oversee creative strategy including marketing, product development, and the group’s showrooms including new openings in Milan, and the redesign of a location in NYC.
Her 15-year career has included stints with other leading bathroom brands, Lefroy Brooks and Bard and Brazier.
Our industry is growing at an accelerated pace and I’m excited to work in this elevated role for the brand.
She says: “It is a great privilege to be appointed in this role of Creative Director. Our industry is growing at an accelerated pace and I’m excited to work in this elevated role for the brand. I love to lead and inspire my team to ultimately achieve business growth.
“Through my years of working at THG Paris, I am very aware of the company’s sense of quality and craft and its DNA, and will ensure we continue to innovate through products that are timeless, purposeful and relevant.”