New research from Rentokil Pest Control highlights how smart technology is helping to prevent pest infestations from occurring.
Presented in a new white paper, Smart, sustainable rodent control for the 21st century, the research focuses on damage caused by rodent infestations which is estimated at £6.9 billion (US $ 8.8) globally every year, and finds businesses need to harness the power of technology to counter rodents developing resistance to conventional pest control measures.
Benchmarking results reported from its own PestConnect devices, Rentokil Pest Control explains how leveraging technology allows for real-time data analysis and predictive modelling, and helps to give a deeper understanding of behavioural patterns, in order to prevent further rodent activity. It also argues Smart Tech can help to decrease the impact that pest control has on the environment and on non-target creatures by delivering a reduction in rodenticide use of up to 40 per cent.
Rentokil is also piloting the use of image recognition technologies and machine learning to automate the tracking of individual rodents, enabling pest control professionals to implement targeted control measures.
Today, we have access to SMART, interconnected pest control solutions that enable continuous monitoring and management of pests. These advancements are undoubtedly beyond recognition compared to what previous generations had at their disposal.
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Paul Blackhurst, Head of Technical Academy at Rentokil Pest Control, comments: “The importance of technology in pest control cannot be overstated. Today, we have access to SMART, interconnected pest control solutions that enable continuous monitoring and management of pests. These advancements are undoubtedly beyond recognition compared to what previous generations had at their disposal. Embracing innovation in pest control is not just an option; it is a necessity to address the challenges posed by the burgeoning rodent population and for creating a safer and healthier environment for all.”
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