PPDSPPDS is increasing production of Philips-branded displays used by the hotel sector from 30,000 units to 100,000 at its manufacturing plant in Mexico.
The factory, in Tijuana, was established to support the launch of PPDS’ Chromecast built-in™ Philips MediaSuite hospitality TVs.
Since debuting in Europe in 2019, and in North America in 2021, Philips MediaSuite has quickly been adopted by leading hotel groups, with the company entering into projects and partnerships with Accor, Wyndham Hotel Group, Louvre Hotels, and most recently, InterContinental Hotels Group (IHG) – all of whom are prominent players in Latin America.
The potential size of the market for smart TVs in Mexico’s hotel sector is estimated at US $7.55 billion (or 808,000 rooms), as hoteliers enhance and advance the guest room experience.
Carlos Miranda, General Manager Latin America North at PPDS, says: “Mexico is one of the world’s leading holiday destinations, with close to 40 million international tourists forecast to arrive in 2023, rising to almost 55 million by 2027. Competition is increasing and it is essential hoteliers provide their guests with the very best, personalised experience, the results of which will encourage repeat business and generate positive reviews.”
Jeroen Verhaeghe, Global Business Development Director Hospitality at PPDS, adds: “Today, more than ever, the TV plays a crucial role in achieving a positive experience in hotels. No two guests are the same, and that’s why we created Philips MediaSuite to offer the guest’s choice of TV experience, via our commitment to providing Chromecast built-in, Netflix securely and professionally embedded onto the TV itself, and our Android SoC delivering access to the Google Play store, and more. We’re delighted to have extended this availability for Mexico.”
PPDS points to a recent survey of the hospitality industry which found 70 per cent of guests rate Smart TVs and content streaming inside hotel rooms as a ‘high factor’ behind their selection of a destination. Additionally, according to forecasts published in February, adults in the United States are expected to spend more time watching digital video (3hrs 11m) than traditional linear TV (hrs 55m) for the first time in 2023.
The way we access and consume digital content has changed dramatically in recent years and it is vital hoteliers adapt to ensure the experiences they are used to at home can be achieved effortlessly in their hotel room.
Mikael Da Fonseca, Global Director IKAM – Hospitality at PPDS, says: “The way we access and consume digital content has changed dramatically in recent years and it is vital hoteliers adapt to ensure the experiences they are used to at home can be achieved effortlessly in their hotel room. At PPDS we understand that importance, and with Philips MediaSuite we provide all the tools to let guests take control of their own experience, watching what they want, when they want, and how they want.”
Franck Racape, VP Global Commercial at PPDS, adds: “With our expanding commitment to manufacturing in Mexico, coupled with forecasts for significant growth in tourism here, PPDS is in a prime position to support the needs of the market today and into the future.”
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