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MUSE Digital Art Award

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PPDS has inaugurated the MUSE Digital Art Award, an international competition to “bridge the gap” between artistic visionaries and cutting-edge sustainable AV technology.

The competition will provide an unparalleled opportunity for 20 finalists to showcase their work at the world’s first ‘zero emission exhibition’ under the theme, “The Energy for Tomorrow.”

Scheduled for November, the awards ceremony in Milan will feature the work of three student finalists with the top student artist receiving a Philips Tableaux display. PPDS is collaborating with art schools, colleges, and universities in Italy to encourage participation.

The brainchild of Luca Guariniello, Marketing Manager for Italy at PPDS and Art Curator Julia Rajacic, the competition has received support from MNAD (National Museum of Digital Art), an autonomous museum established by the Italian Ministry of Culture with the aim of promoting digital awareness through art.

Guariniello says, “In the face of the significant challenges posed by the global social and environmental crisis, there is an urgent need for innovative approaches. Communities grappling with uncertainty must foster creativity and technology to shape innovative future scenarios and explore promising solutions.”

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This initiative presents an opportunity for visual artists to work with a brand-new medium, creating artworks that will be exhibited on a power-free display.

Rajacic adds, “This initiative presents an opportunity for visual artists to work with a brand-new medium, creating artworks that will be exhibited on a power-free display. Our goal is to inspire a new generation of artists to incorporate eco-sustainable principles into their creative processes.”

Submissions for the MUSE Digital Art Award must be designed for presentation on a 25″ (16 x 9) Philips Tableaux display and submitted by 20 October 2023. An expert panel of judges, including digital art specialists, museum directors, art curators, critics, and renowned international artists, reviews all entries.

On 7 November, the 20 finalists will be announced for the Milan exhibition, where their entries will be displayed on individual Philips Tableaux displays. Three winners will be selected by the MUSE panel of judges and votes from exhibition attendees collected via the MUSE Instagram page. Each winner will receive a Philips Tableaux display, with the first-place professional artist also receiving €3,000.

All finalists will be invited to attend the exhibition either in person or remotely to minimize unnecessary travel.

Following the event, a carbon footprint report will be generated, detailing staff transportation, material packaging, shipping, energy consumption, and printing. Carbon offset measures are being implemented by Ustainable, a local Italian sustainability company.

Ron Cottaar, Marketing Director at PPDS, says, “With MUSE, we invite artists worldwide to share their visions for a better future and inspire transformation on an individual, community, and organizational level. While participation is open to artists from around the world, each year, a country will be designated to host the final exhibition. For the first edition of MUSE, Italy is chosen as the hosting country to pilot this initiative.”

Stefan van Sabben, Global CSR and Sustainability Manager at PPDS, adds, “At PPDS, we prioritize sustainability in all aspects of our business, from our sustainable hardware and software solutions to our operations. MUSE is an excellent opportunity to amplify this message and inspire change on a local and global scale.”

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Staff Reporter

FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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  • Staff Reporter

    FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

    View all Articles

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