Aramark has selected Vestis™ as the name of the new company it will create by spinning-off its uniform services business.
Announced on August 15th following the filing of a Form 10 regulatory notice, the spin-off of Aramark Uniform Services (AUS) will create an independent publicly traded company operating under the new name.
Our new name, Vestis, connects us to our purpose as an organization – deliver uniforms and supplies that empower people to do good work and good things for others while at work.
Kim Scott, President and CEO of Aramark Uniform Services who has been appointed CEO of Vestis, says: “’Vestis’ is the Latin word for garments and clothing and is the foundation of the words, “to dress”, in a number of languages.
“The name captures the uniform rental services business offering. It also has a deeper meaning when it is used in the Latin phrase “vestis virum facit” or “clothes make the person.”
“Vestis will use a descriptor, ‘Uniforms and Workplace Supplies’, to describe the full breadth of its offering.
“Our new name, Vestis, connects us to our purpose as an organization – deliver uniforms and supplies that empower people to do good work and good things for others while at work.
“We are grateful to our customers for the opportunity to continue to deliver services and products that help their teammates work confidently, comfortably, and safely each day. We are also excited about our future as an independent, publicly traded company and we remain confident that great things are ahead for our teammates, customers, and shareholders.”
Vestis will continue to offer uniforms, as well as full-service rental programs and workplace supplies. Its comprehensive service offering includes floor mats, towels, linens, managed restroom services, cleanroom, and first aid supplies. Upon the completion of the separation from Aramark, Vestis will have about 20,000 teammates and serve approximately 300,000 customer locations.
We are on the path to creating two independent industry leaders able to focus solely on their core strengths and expertise.
John Zillmer, Aramark’s Chief Executive Officer, adds, “This announcement is a milestone moment for Aramark and our uniforms business. We are on the path to creating two independent industry leaders able to focus solely on their core strengths and expertise. I have confidence in the deeply experienced leadership team at Vestis and their strategic vision, and I look forward to seeing the team continue to achieve great things in the future.”
The new brand identity includes a new logo utilizing a “bold and complementary combination of orange and navy blue that exudes warmth and a new energy, balanced by its strong confidence and deep experience in the industrial laundry industry”. The mark resembles a shirt collar, which also represents the “V” in Vestis.
The company will transition to th new logo following formal completion of the spin-off.
Author
