ASM GlobalASM Global has added the Connect Conference Centre (“C3”) in Dubai to the portfolio of venues it operates in the Emirate which includes the iconic Coca-Cola Arena.
Situated within Expo City Dubai, C3 has been repurposed from the Opportunity Pavilion built for the historic Expo 2020 event.
C3 is poised to assume a pivotal role in hosting a variety of meetings, conferences and cultural gatherings as part of the upcoming COP28, which will take place within Expo City Dubai from Nov. 30 to Dec. 12, 2023.
C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events
Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai, says, “A distinctive, adaptable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai. The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.”
Harvey Lister, ASM Global’s APAC chairman and chief executive, adds: “This endeavour underscores ASM Global’s unwavering commitment to furthering our presence in the MENA region. Our pursuit aligns seamlessly with the UAE’s consistent expansion and pursuit of excellence within the live-event sector. As pioneers in recognizing this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.”
The venue’s versatility allows it to cater to a wide range of events, ranging from summits, conferences and meetings to dynamic live-entertainment shows and exclusive corporate events.
Lister believes its significance extends beyond its offerings and forecasts it will assume a central role in the company’s regional future operations and event schedule. ASM Global’s success in securing the management and operations rights for the venue sets the stage for the company’s expansion plans within Expo City Dubai and the wideer Middle East region.
Other venues operated by ASM Global in the Gulf include Shakir’s Exhibition World Bahrain, Jeddah Arena Airport City and International Convention Centre Jeddah Airport City.
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