Engaging Members Across Campuses

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The Advanced Research Clusters (ARC) network of European science and innovation centres is using a ‘Member of the Future’ app to enhance the campus experience for members.

Developed by HqO, the app has been deployed within four clusters in Oxford, Harwell, West London and Uxbridge to support member engagement, and can be accessed directly by members from their desktops. The platform incorporates a content management system which captures, and analyses, critical user as well as property data to provide lifecycle analysis information for ARC’s real estate assets. Available metrics include measuring and assessing the success of engagement programmes, monitoring member and user satisfaction; and gathering insight on the performance of amenities, space and services for future space and facility planning.

Supporting our community of 10,000 requires an outstanding digital ecosystem, and we’re delighted to partner with HqO.

Dan Metcalfe, ARC’s Senior Director of Community, Communications and Marketing, says: “Advanced Research Clusters exists to help science and innovation businesses within our campus network to thrive.

“Supporting our community of 10,000 requires an outstanding digital ecosystem, and we’re delighted to partner with HqO. Together, we aim to deliver a state-of-the-art membership app which will make it easier for our members to connect, foster collaboration and enhance their campus experience.”

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HqO reports the app is now used by 80 per cent of ARC members for gym and meeting room scheduling, and accessing exclusive offers.

ARC is also using the new app to promote and drive awareness of upcoming networking and workshop events. Increasing attendance at these events will further help foster the connections and partnerships innovation businesses depend on.

Staff Reporter

Staff Reporter

FMIndustry.com covers the latest news, trends and opinion from the facilities management (FM) and corporate real estate (CRE) sectors. The FM market is currently estimated to be worth USD 1 trillion annually and is projected to grow at a compounded annualised rate of approximately 5% between now and 2026.

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