Delaware NorthDelaware North has launched its second annual ‘Bee the Difference’ campaign in partnership with The Bee Cause Project to promote awareness of the importance of pollination.
Available exclusively until May 20th, the campaign will offer guests at more than 100 Delaware North operating locations in the United States specially crafted cocktails, Bee’s Harvest Margarita (a premium margarita made with PATRÓN Silver Tequila), and Bourbon Bee’s Knees which is made with Angel’s Envy Kentucky Bourbon Whiskey.
Given the importance of pollination for Weber Blue Agave, a critical ingredient in tequila, Bacardi USA – the parent company of both PATRÓN and Angel’s Envy – is dedicated to limiting the environmental impact on tequila production and protecting pollinators, and is the first tequila distiller to be GLOBALG.A.P. (Global Good Agricultural Practice) Certified for meeting agricultural standards.
Delaware North is once again honored to help bring attention to bees, which are critical to our environment and agriculture,
During the campaign, which begins on the first day of Earth Month and runs through World Bee Day, educational material will be provided via an interactive, augmented reality experience (accessible on mobile devices from a QR code). Customers will have the opportunity to answer trivia questions to learn about the importance of pollinators and share pollinator-themed facts and selfies on their social media channels.
“Delaware North is once again honored to help bring attention to bees, which are critical to our environment and agriculture,” explains Debbie Friedel, corporate director of sustainability at Delaware North. “As one of the leading companies providing food and beverage services at stadiums, airports, destination restaurants and other venues across the United States, Delaware North is proud to support consumer education about the vital contribution bees make to our daily lives.”
2024 marks the second year of a partnership between Delaware North and The Bee Cause Project during Earth Month. The partnership is designed to increase awareness about the impact of pollinators and the critical role they play in our environment and agriculture. This year’s campaign has been expanded beyond Earth Month and features a second beverage option. Following the 2023 campaign, Delaware North donated over US $20,000 to the non-profit organization.
Participating Delaware North operations include several Patina Restaurant Group locations at Disney Springs at Walt Disney World in Orlando; STATE Grill and Bar inside the Empire State Building in New York City; select restaurants at Hartsfield-Jackson Atlanta International Airport; Yavapai Lodge at Grand Canyon National Park; and Bridgestone Arena in Nashville, among many others.
Educational group, The Bee Cause Project, is dedicated to inspiring the next generation of environmental stewards while protecting the planet’s precious pollinators. The project offers a variety of grants and resources to schools and nonprofit organizations across North America, Canada and the world.
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