ASM Global has signed a multi-year deal with Golden Entertainment – Nevada’s largest tavern and slot route operator – for exclusive booking rights at two music venues in the Edgewater Casino Resort.
The venue operator will leverage extensive relationships within the music industry to drive traditional and non-traditional live entertainment content from concert promoters, and also develop annual franchise events at the Laughlin Event Center and The Edge Pavilion venues.
Golden Entertainment owns and operates a diversified entertainment platform consisting of gaming and hospitality assets with a focus on casino and branded tavern operations. In addition to operating more than 5,600 slots and 100 table games, the group offers 6,000 hotel rooms.
We are excited about the opportunity to expand Golden’s Laughlin offerings.
Situated on the west bank of the Colorado River, the Edgewater Casino Resort combines gaming, dining, and live entertainment adjacent to the Riverwalk, which offers legendary views of the majestic Nevada desert scenery and rushing river waters.
Jason Rio ASM’s SVP for live entertainment and content development, says: “We are excited about the opportunity to expand Golden’s Laughlin offerings. We look forward to great success exploring opportunities with our worldwide music industries and friends.”
“We are excited to embark on this new partnership with ASM Global, a move that marks a significant milestone for Golden Entertainment’s Laughlin entertainment venues,” adds Brad Goldberg, SVP Marketing and CMO at Golden Entertainment, Inc. “This collaboration underscores our commitment to delivering unparalleled entertainment experiences and also leverages ASM Global’s highly capable talent booking services to elevate the Laughlin entertainment landscape.”
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