ASM Global ASM Global has appointed Lindsay Arell as Chief Sustainability Officer with responsibility for intensifying its commitment to make 400 venues under management including 50 which are already ‘green certified’ more sustainable.
“As ASM looks to continue its leadership and commitment to sustainability,” explains ASM Global CEO and President Ron Bension, “Lindsay who is known throughout our industry as a thought leader is the perfect person to assume this role.”
I am thrilled at the chance to spearhead ASM’s sustainability initiatives working alongside our teams and communities across our over 400 global venues.
Arell has been pioneering sustainability efforts for the live event industry for two decades for professional sports teams, venues, and a wide array of events. After founding her own company Honeycomb Strategies, she led the development of the ASM Global ACTS sustainability plan, an ambitious portfolio-wide framework for reaching sustainability goals for the world’s largest venue manager. She led the ISO 20121 certifications for Lincoln Financial Field and SoFi Stadiums, the first venues of their kind to be certified. She founded the Sustainable Sport Index, the sports industry’s first global benchmarking project on the impacts of teams, leagues, and venues.
As a past Chair of both the Events Industry Council Sustainability Committee (EIC) and ASTM Venue Sustainability Standard, Arell is widely recognized as a standard bearer of responsible and game changing sustainability programs.
She says: “I am thrilled at the chance to spearhead ASM’s sustainability initiatives working alongside our teams and communities across our over 400 global venues.
“By providing our venue teams with the necessary knowledge and resources, we can accelerate the progress of our program significantly.”
Last week, Arell announced plans for ASM to join with r.World – the largest reuse platform, as the company introduces reusable service ware in venues throughout ASM the Global North American portfolio. r.World works with world leading artists including U2, Rolling Stones, AJR, Dave Matthews Band and Jack Johnson, as well as leading brands including Coca-Cola.
Arell’s appointment is a key part of ASM Global’s bold sustainability goals, announced in 2023, which include the elimination of single use plastic. Protecting the environment is one of the three pillars in the ASM Global Acts platform, which also includes investing in people and strengthening communities. Unveiled in 2021, ASM Global Acts has spearheaded numerous philanthropic endeavors, including expanded scholarship and internship programs, waste diversion and sustainability programs and community giving efforts.
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