Kramer Electronics has expanded its footprint in France by expanding an existing distribution partnership with value-added AV and IT multimedia tech distributor – and Midwich Group business, Sidev.
Sidev will market, distribute, and support Kramer’s entire portfolio while delivering the most intuitive audio-visual experiences through its wide network of resellers, integrators, consultants and installers across France. Customers will now have access to a dedicated team, offering end-to-end audio-visual technologies with reliable support that drives their businesses forward.
The partnership is the latest to be introduced under Kramer’s new ENGAGE Partner Program, designed to Enable its Network (of partners) to Grow, Accelerate, Gain and Excel. The scheme engages distributors, system integrators, and resellers to boost growth and profit via Kramer product portfolio adoption, training, certification, and marketing efforts. Accredited partners enjoy various benefits and incentives such as marketing development funds and special equipment discounts.
Brooke Ellingworth, Director of Channels EMEA at Kramer, comments: “We are so excited to expand the Midwich European collaboration to partner with Sidev. Sidev is the French market leader in our industry, and together we will serve our customers better with top-notch support, valuable market knowledge, and best-in-class audio-visual solutions. I want to thank Sidev for the partnership and look forward to our mutual future success.”
Lionel Roudil, CEO of Sidev, adds: “With the announcement of Kramer, we are strengthening our Technical Video brands portfolio. The range of products and solutions offered by Kramer will help us address the wider range of our customer requirements on many segments of the AV market and most specially keep engaging strongly on AV over-IP solutions. This collaboration in France is also a new step in the overall Midwich/Kramer partnership with another major market that we will be developing together.”
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