Jason LeungCleanology will be holding its fourth annual fundraiser in support of ‘people-powered’ charity and social movement The Hygiene Bank which tackles hygiene poverty on 9th October at the Hard Rock Café in the heart of London’s Mayfair.
Ruth Brock, CEO of The Hygiene Bank, says: “Cleanology has been more than a supporter of The Hygiene Bank, they are a true partner in our mission to end hygiene poverty in the UK. Their unwavering support over the years has made a tangible difference in the lives of thousands of families pulled into hygiene poverty, and as we launch this event together, we celebrate not only the progress we have made but also the enduring partnership that makes it all possible. Together, we are changing lives”.
Dominic Ponniah, CEO and Co-Founder of Cleanology, adds: “When we held our first event four years ago, we had no idea that four years later the scale of hygiene poverty would be such that this hidden crisis has grown exponentially.
“I am proud we are again leading the fight against hygiene poverty and that we continue to partner with The Hygiene Bank, a grassroots charity dedicated to ensuring that feeling clean is not a luxury but a basic right for everyone in our society”.
Last month, the British Cleaning Council (BCC) called on the cleaning and hygiene industry to get behind the fight against hygiene poverty and support in any way possible.
In May, The Hygiene Bank unveiled shocking findings from its latest research report ‘Hygiene Poverty in 2024’. It now estimates that 4.2m adults in the UK are currently living in hygiene poverty, a significant increase of 1.1m people compared to the findings in 2022, highlighting the escalating severity of this silent crisis. The study, which was undertaken by YouGov, uncovered the devastating impacts of hygiene poverty on individuals and families across the nation, exposing the effects hygiene poverty has on mental and physical health and how it acts as a barrier to education and work.
Key findings from the research included:
- In the past 12 months, 69% of those affected by hygiene poverty have had to choose between paying for food or bills and buying toiletries and cleaning products.
- 65% of parents affected by hygiene poverty have had to choose, in the past 12 months, between buying hygiene products for themselves or their children.
- Those who have experienced hygiene poverty in the past 12 months are more likely to have gone without razors (50%), laundry detergent and cleaning products (46%) and deodorant (42%) because they couldn’t afford it.
The previous events have raised £78,000 and this year’s sponsors who are all committed to the fight against hygiene poverty are cleaning and hygiene products manufacturer Evans Vanodine, janitorial supplier Futures Supplies, insurance brokers Darwin Clayton, field service management software company BigChange, washroom services firm Liberty Hygiene, workforce scheduling firm Rotageek, drainage experts DALROD and janitorial suppliers and distributors Bunzl.
At the fundraiser up to 200 expected guests can look forward to an array of entertainment including a live DJ, networking, refreshing cocktails, Hard Rock classic burgers, a lively auction and raffle with amazing prizes, all in the surroundings of a venue renowned for authentic dining and world class entertainment.
The Hygiene Bank believe that no one should have to choose between staying clean and meeting other basic needs. Through their network of projects, they provide essential hygiene products to those experiencing poverty or crisis.
Tickets are priced from £75 +VAT each and are available on Eventbrite, with all profits to be donated to The Hygiene Bank.
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