JfotoThe 54th edition of FM Magazine partner event and the world’s biggest furniture exhibition The China International Furniture Fair (CIFF) Shanghai recently concluded at the National Exhibition and Convention Centre in Shanghai Hongqiao.
This year’s theme, “Design Empowerment – Dual Internal-External Drive,” underlined the event’s commitment to innovation and quality in the furniture sector.
Highlights of CIFF Shanghai 2024
CIFF Shanghai brought together the entire furniture supply chain under one roof, featuring various themed areas such as Design Eden – Contemporary Design Trade Fair, Sofa Pavilion, Smart Sleep Pavilion, and Living & Dining Rooms Furniture Pavilion. The event hosted five distinct fairs: CIFF WMF, CIFF Upholstery Tech, CIFF Offices & Public Spaces Exhibition, CIFF Urban Outdoor Furniture Exhibition, and CIFF Home Textiles & Accessories Lifestyle Exhibition.
The fair attracted over 1,300 brands and covered an exhibition area of 300,000 square meters. It welcomed 89,433 trade visitors, including 10,486 international attendees, marking an 18.31% increase in global participation. This growth reflects the successful shift of Chinese companies from product export to brand export.
The event was notable for its balance in terms of attendee numbers and scale, as well as the originality of product designs, the quality of the stands, and the innovative solutions offered by participating companies for home, office, public spaces, and outdoor living.
Impact on the Design Industry in China
CIFF Shanghai has significantly impacted the design industry in China by providing a platform for local and international brands to showcase their innovations. The fair has facilitated the transition of Chinese companies from focusing solely on product export to emphasizing brand export. This shift has enhanced the global perception of Chinese design, highlighting the country’s ability to produce high-quality, innovative products.
The fair’s emphasis on sustainability, customization, and modular design has influenced industry trends, encouraging companies to adopt more environmentally friendly practices and to offer more personalized solutions to consumers. CIFF Shanghai has also fostered collaborations between designers, manufacturers, and technology providers, driving the industry forward.
Earth Forest Space by MARATTI
One of the standout exhibits at CIFF Shanghai 2024 was Earth Forest Space by MARATTI. This innovative concept was designed to create functional hubs for agile organizations. The space is characterized by its minimalist design and unconventional proportions, which aim to foster creativity and collaboration.
Earth Forest Space integrates natural elements and sustainable materials, reflecting MARATTI’s commitment to environmental responsibility. The design encourages a connection with nature, promoting well-being and productivity in the workplace. This exhibit exemplifies the trend towards creating work environments that are not only functional but also aesthetically pleasing and conducive to a healthy work-life balance.
Notable Exhibitors
Unique brands contributing to a unique visitor experience included:
- CAMERICH, which is pursuing a sustainable zero-waste strategy with its ‘Transit Garden’, using its stand to tell the story of not just the product but the whole packaging system, letting interactions between people take centre stage alongside the product.
- HC28 Cosmo has made customisation standard and standardisation customisable. All products can be manufactured in a modular manner, reducing waste and enhancing overall aesthetic value.
- CHIC CASA collaborated with Rison Home and imported appliances from V-ZUG to create a unique, chic style characterised by rich artistic details like mosaics and murals.
- COOMO showcased lifestyle, comfort, and beauty through eye-catching design, bringing together trendy products from international brands.
- DAaZ presented minimalist products with an understated design characterised by unconventional proportions.
- Higold introduced a new collection of unique designs with simple lines inspired by the 1960s.
- MARATTI presented Earth Forest Space, designed to create innovative communities—a functional hub for agile organisations.
CIFF Shanghai: A Nexus of Trends and Culture
CIFF Shanghai is more than a business event but represents a nexus of trends, lifestyle and design culture. The 2024 exhibition featured 15 exhibition halls which showcased multiple design themes including tea culture, pop culture, materials, artificial intelligence, lifestyle and sleep. Curated by renowned experts in their fields, each space featured top furniture and soft furnishing brands, making the entire experience vibrant and dynamic for visitors. Above all, CIFF Shanghai reflected the latest trends and innovations in the design industry.
Visit https://en.ciff-sh.com/.
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