Farnek Services LLC
TRENDZ Events, a new business of Farnek Services, is set to deliver integrated FM solutions tailored for the UAE’s burgeoning events and exhibitions sector.
The event management market across all seven Emirates is estimated at US $12 billion according to research by Mordor Intelligence, which projects a CAGR in excess of 12 per cent annually for the next five years.
Introducing an initial package of end-to-end event management services, TRENDZ will supply dedicated staff for security, cleaning, maintenance, hosting, and AV technician roles – and is even promising to source performing artists when required.
Successful events need to be clean and safe but technical issues can also disrupt even the best laid plans.
Farnek CEO, Markus Oberlin, tells FM Magazine: “Farnek decided to launch a dedicated event solutions company to offer a comprehensive service, from initial planning and preparation, to the final clean up.
“No two events are the same, so TRENDZ tailors its services to meet the unique requirements of each event organiser.
“Successful events need to be clean and safe but technical issues can also disrupt even the best laid plans. So, by having maintenance experts onsite, the company can efficiently manage any electrical issues or emergency repairs.
“Another essential aspect for many event organisers is sustainability – minimising an event’s impact on the environment. TRENDZ offers carbon neutral event support balancing emissions with strategic carbon offsetting and eco-friendly working practices.”
As part of Farnek’s wider commitment to delivering end-to-end waste management solutions, TRENDZ will work in conjunction with the group’s sustainability to offer programmes tailored to the specific sustainability requirements of individual clients.
An initial programme offers waste audits and sustainability-aligned waste management plans, guiding and training staff, and vendors, on waste reduction, recycling and composting practices; as well as providing clear guidelines, to ensure proper waste segregation and collection with dedicated onsite teams.
TRENDZ will also deploy Farnek’s advanced data gathering and reporting tool WASTEK to track waste performance.
“This comprehensive approach integrates sustainability, operational efficiency, and seamless waste handling to ensure a successful and environmentally responsible event,” explains Muna Al Nahdi, Farnek’s Director of Sustainability & Consultancy.
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