As travelers venture into 2025, Aramark predicts the landscape of exploration will accommodate new trends that reflect changing priorities, preferences and out-of-the-ordinary experiences.
Delivering authentic and memorable experiences at 60 national and state parks, forests, conference centers, specialty hotels, museums, and other tourist attractions throughout the United States, Aramark Destinations experts predict what will make the biggest impacts in 2025 and beyond.
Here’s a look at some of this year’s top trend predictions:
Noctourism and Coolcations
Night tourism, or “Noctourism,” is gaining traction as travelers look to escape daytime heat and crowds for midnight magic. More than half of Americans are considering visiting darker sky destinations for experiences such as star bathing, guided stargazing, once-in-a-lifetime cosmic events, and constellation viewing. With increased awareness of climate change effects, travelers aim to elevate their nighttime pursuits to avoid the increasingly hot daytime temperatures.
Lake Powell Resorts and Marina’s remote location, away from the bright lights of bustling cities, presents an ideal backdrop for celestial observations. Known for its amazing dark skies, guests can see up to 15,000 stars on a clear night, making it the perfect spot to witness the majesty of a meteor shower. Stargazing from the deck of a Lake Powell houseboat is a one-of-a-kind bucket-list adventure.
Remote Digital Detoxes
As 24% of global travelers admit to disconnecting from social media more frequently during vacations, the desire to unplug and immerse in nature has become a growing trend. Many seek remote destinations that offer a chance to escape the relentless pull of technology and reconnect with the natural world.
Isle Royale National Park is one of the most tranquil and captivating parks in the U.S. Accessible only by boat or seaplane, this hidden gem in northwestern Lake Superior offers unparalleled opportunities to explore the Northwoods. Guests can encounter moose, wolves, loons, beavers, and foxes among untouched forests and waterways, making it a paradise for wildlife enthusiasts, anglers, and photographers.
Similarly, Grand Canyon North Rim provides a more rustic and tranquil alternative. With fewer visitors, abundant wildlife, scenic hiking trails, and breathtaking views of one of the Seven Natural Wonders of the World, it is an ideal spot for those seeking a detox.
Forget ‘Dupes,’ Think ‘Detour’
Travelers are embracing “detour destinations” to add lesser-known stops to their itineraries. Whether it’s Bryce Canyon National Park as a side trip from Utah’s Grand Circle, Mesa Verde National Park on a road trip from Telluride, or Kartchner Caverns as a detour from Tucson, these excursions offer an intimate look at local culture and landscapes.
Inclusive Multi-Generational Escapes
For the first time, multiple generations will hit the road together as Gen Z parents travel with Gen X grandparents and their Beta Baby children. Outdoor recreation is becoming more accessible than ever, thanks to advancements in adaptive equipment and inclusive tour operations. This trend aligns with a rising emphasis on equitable access to recreation, highlighting the significance spending time outdoors has on mental and physical well-being, regardless of age and ability.
Families are seeking accommodations that cater to these multi-generational getaways and Zephyr Cove Resort & Lake Tahoe Cruises checks all the boxes. From kid-friendly cruises, large lakeside cabins, direct beach access, dining, endless water activities, and snowmobiling, Zephyr Cove has something for everyone all year long.
Cowboy Core Aspirations
The fascination with cowboy culture continues to grow in 2025, with ranch stays, line dancing, and horseback riding topping bucket lists. Sprawling over 800,000 acres with three natural divisions between floodplains, desert, and mountains, Big Bend National Park is a Wild West dream destination. Cowboy aficionados adore its rugged and wild landscapes, reminiscent of a classic John Wayne Western.
By staying at Big Bend Station in Terlingua, guests can experience over 150 miles of hiking trails through mountains and desert along the Rio Grande. For spectacular views and relaxation, travelers can hike to the historic hot springs or explore Bend Stables’ horseback riding adventures.
Sustainable Adventures
Travelers are becoming increasingly mindful of their carbon footprint when planning vacations, whether through carpooling with friends or opting for a minimalistic staycation. At Aramark Destinations, we are committed to protecting, restoring, and preserving the cherished landscapes that travelers admire.
Asilomar State Beach and Conference Grounds, nestled along Monterey Bay Area, offers 107 acres of nature grounds steps from Asilomar State Beach. In support of California State Parks, Aramark Destinations aids in protecting this unique coastal ecosystem. Conveniently located near the Salinas Valley, Asilomar emphasizes sustainability with eco-conscious lodging and dining that focuses on reducing waste and using local ingredients. Visitors can enjoy a variety of outdoor activities year-round like cycling on coastal trails or exploring tidepools while appreciating the natural beauty of the area.
At Yosemite National Park, the expansive electric vehicle (EV) fleet supports cleaner air and quieter surroundings while underscoring the importance of preserving the natural beauty of the park. This integration represents a harmonious blend of technology and nature, furthering Yosemite Hospitality’s commitment to sustainable tourism.
Fueling Sport Mode
As activities like pickleball, 5Ks, tennis, and golf continue to rise in popularity, the drive to achieve personal health goals is reshaping travel plans. Travelers are increasingly incorporating recreational sports into their adventures, seeking destinations that combine activity with breathtaking scenery.
Wilderness River Adventures provides a chance to connect with nature through adrenaline-pumping water excursions, while Grand Teton National Park offers unmatched opportunities for hiking, fishing, and exploration. For thrill-seekers and active adventurers, Yosemite National Park Mountaineering School offers the perfect escape, blending physical challenge with stunning landscapes through guided hikes, rock climbing classes, summer backpacking and winter Nordic adventures.
Rooted Retreats
In a world increasingly shaped by artificial and virtual living, travelers are craving grounding, in-person connections with nature. Floral phenomena such as vibrant fall foliage, tulip fields, and cherry blossoms are predicted to be among the most sought-after experiences in 2025.
As a haven to many diverse environments across the Olympic Peninsula in northwestern Washington, Olympic National Park and Forest is surrounded by natural wonders. From glacier-capped peaks, valleys of forests, hot springs, and rugged Pacific coastline, Olympic National Park offers serene, natural splendor, outdoor adventures and cultural experiences.
2025 is shaping up to be a year of bold and transformative travel experiences. As we embrace these new travel trends, Aramark Destinations remains focused on creating extraordinary experiences that cater to diverse interests and promote sustainable tourism.
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