Sony BRAVIA professional displays are being installed across 11 Stella McCartney global flagship retail stores as part of an initiative to digitise store fronts and promote the Winter collection.
With each flagship store requiring a different configuration based on size and layout of the window, it was essential to Stella McCartney that they implemented a solution that could be easily installed and remain flexible to reconfigurations as and when needed. Digital integrator, Trison UK, and Stella McCartney chose Sony’s BRAVIA Professional Displays to be installed in custom, flexible designs to suit the needs and arrangements of the flagship stores.
Building on the existing partnership between Sony and Stella McCartney, that began at the beginning of 2024 where Sony BRAVIA Professional Displays were used to showcase Stella McCartney’s Winter 2024 runway show during Paris Fashion Week and its sustainable manifesto for Mother Earth, Stella McCartney knew of the high quality and premium design that Sony’s BRAVIA Professional Displays are built upon. The BZ40L displays featuring Deep Black Non-Glare coating technology deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions like a bright, colourful retail store front. Much like Stella McCartney’s Paris Fashion Show, the designer wanted a mix of screen sizes to maximise impact. The BZ30J boasts superb 4K image quality, exceptional colour and contrast, available in a compact 32” size.
“Our Stella McCartney global flagships our brand essence and experience, so it was vital that our retail store front solution be able to deliver the premium high picture quality needed to showcase the creative energy, fashion and impactful details of our Winter 2024 campaign. Not only did Sony’s technology help us bring our vision to life, but they share our values in sustainability and innovation,” says a brand manager for the Stella McCartney brand.
“Leveraging TRISON’s global presence to deliver a high quality, professional and premium project and solution for Stella McCartney’s flagship stores was really exciting for the whole team, and something only TRISON, working with a brand like Sony and its impressive BZ range could provide,” says Peter Critchley, UK CEO, TRISON.
“Following on the success of Stella McCartney’s Winter 2024 runway show during Paris Fashion Week, it was a privilege to work with the designer again on supporting their new retail store fronts, with technology at the core to promote their Winter 2024 collection. We pride ourselves on the outstanding image quality and premium technology our BRAVIA Professional Displays can bring, all with sustainability in mind from initial concept to installation,” adds Mark Stanborough, Business Development Manager, Sony Europe.
Sustainability at the heart of our partnership
As a progressive luxury brand, Stella McCartney has always been forward-looking. It strives to create products with as little environmental impact as possible, while taking responsibility for the resources used and the impact on people, animals and the planet. The fight against biodiversity degradation and climate change requires the entire fashion industry to work towards transformations that have an impact on our wider ecosystem.
Equally aware of its environmental impact and that of its products, the Sony Group is committed to sustainability, from the development process right through to the visual experience. Sony is implementing a long-term environmental plan called “Road to Zero”, which aims to build a sustainable society, with the goal of achieving a zero environmental footprint over the entire life cycle of its products and business activities by 2050. True to these goals, Sony is increasing the rate of recycled materials in its devices without sacrificing design and durability. The group has reduced the overall use of virgin plastic by up to 60% thanks to the SORPLAS™ material developed by Sony. In addition to recycled plastics Sony is accelerating its efforts by reducing product energy consumption, eliminating plastic from the packaging of small, newly designed products and introducing renewable energies.
15 BRAVIA Professional Display models (including the BZ40L series), incorporate these sustainable elements, from the use of highly recycled SORPLAS™ plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and an Eco dashboard to better understand energy consumption based on the configuration of its settings.
The new Stella McCartney retail store fronts with Sony BRAVIA Professional Displays can be viewed and experienced at the below eleven flagship stores:
- LONDON, UK
- PARIS, FRANCE
- SOHO, NYC US
- AOYAMA, JAPAN
- LANDMARK, HONG KONG
- MILAN, ITALY
- MADRID, SPAIN
- BARCELONA, SPAIN
- COSTA MESA, CALIFORNIA US
- LAS VEGAS, US
- BAL HARBOUR, FLORIDA
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