The University of Nebraska Athletic Department has selected Aramark to deliver gameday food and beverage services including concessions and premium spaces at its Memorial Stadium, the Bob Devaney Sports Center and other athletic venues under a new multi-year contract.
Nebraska becomes the food service, catering and facility services provider’s fourth Big Ten Conference client joining he University of Iowa, University of Minnesota, and the University of Washington.
Aramark Sports + Entertainment is well known as an industry leader in the food and beverage services space.
Under the terms of the contract, Aramark will also introduce improvements to service at concession stands, and augment local fan menu selections with an expanded food and beverages offering.
In addition to service enhancements, major stadium renovations are planned for Nebraska Athletics’ football facilities over the coming years with Aramark advising on enhancements.
Troy Dannen, Director of Athletics at the University of Nebraska, says: “Aramark Sports + Entertainment is well known as an industry leader in the food and beverage services space.
“As we continually strive to provide the best fan experience possible at all of our venues, Aramark will have a great impact in making our concessions operations more efficient and providing fans with additional offerings.
“Additionally, Aramark has successfully assisted with the implementation of alcohol sales in several college stadiums in recent years, and their expertise in that area will be critical as we add alcohol sales in all of our venues beginning with the 2025 season.”
Alison Birdwell, Aramark Sports + Entertainment President and CEO, adds: “We are thrilled to partner with Nebraska Athletics as we grow our presence in the Big Ten and throughout the NCAA,” “College sports fans are incredibly dedicated, and we take immense pride in delivering unforgettable food and beverage experiences through our fan-first philosophy. We eagerly anticipate welcoming Cornhuskers fans and showcasing our hospitality on every game day.”
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