Mitie is reinforcing its commitment to creating better places for people and communities with new brand messaging.
The FM services provider’s new vision for the future of high performing places builds on its ‘Facilities Transformation’ strategy launched in October 2023.
Centred on the concept of ‘Better Places; Thriving Communities’ the focus is on pushing boundaries to unlock the true potential of places to add value for the people and communities that depend on them
As part of its new vision, Mitie commits to uplift 1 million lives through social mobility, inclusion, wellbeing and skills training.
Mitie’s focus has shifted from Facilities Management to Facilities Transformation.
Mitie employs 72,000 colleagues working across the public and private sectors, in offices, shopping centres, hospitals, schools, banks, supermarkets, government buildings and critical national infrastructure (amongst others). 7 million Britons pass through the buildings that Mitie takes care of every day.
The new positioning is complemented by a bold new visual identity, which reflects the threads and the fabric that connect people to the places they depend on.
Maria Winn, Chief Marketing Officer, says: “Our last major revision of our positioning, purpose and visual identity – under the banner of ‘The Exceptional Every Day’ – was back in 2018. Since then, Mitie’s focus has shifted from Facilities Management to Facilities Transformation. We’re proud that the places we take care of really help the communities we serve, and this is reflected in the new narrative and design.”
Phil Bentley, Mitie Chief Executive Officer, adds “Better places; thriving communities” reflects Mitie’s evolution into the business we are today, and the business we plan to be tomorrow. As the built environment continues to evolve, we are at the forefront of that change.
“We create places where people live and work. With our technology, innovation and passion for excellence, we are creating zero carbon, technology-enabled places that are safe, connected, comfortable, responsive and resilient. Mitie is the future of high-performing places.”
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