Revelling in Colour
Colour is transforming the lives of residents of a coastal town in Turkey as a result of a community project involving AkzoNobel’s Marshall paint brand.
More than 400 homes are being revitalized in the town of Kuşadası on Turkey’s western Aegean coast as part of the company’s global “Let’s Colour” program. Now in its final phase, the project is focused on brightening up homes in the Tepe neighborhood. Perched high up on a hill, the neighborhood was chosen for its high visibility. As well as helping to improve the lives of the 2,000 Tepe residents, the colorful makeover is also starting to attract curious visitors.
“We’re delighted that our passion for paint is helping to uplift local communities and create happy homes in and around Kuşadası,” said Rainer Schmidt, Global Director of Consumer Marketing for AkzoNobel Decorative Paints. “It makes us really proud when we see the difference our products can make.”
Carried out in partnership with the local community, the Venuart Group and the Kuşadası municipality, the ongoing project involves using more than 50,000 liters of Marshall paint and is the biggest “Let’s Colour” activity to be staged in Turkey so far.
Commenting on the transformation of the town, Kuşadası Mayor Özer Kayalı said: “This is a crucial location for us, as it’s the first place seen by tourists when they arrive at Kuşadası port. It makes for a striking panorama, which is why we believe this project will make a great contribution to our community. On behalf of all the people of Kuşadası, I would like to extend our gratitude to Marshall and Venuart for bringing the ‘Let’s Colour’ project to our town.”
The transformation of the Tepe neighborhood is Marshall’s seventh project under the “Let’s Colour” banner since the program first became active in Turkey in 2010. And its colorful streets are bringing a new sense of community to the energized residents. “We’re really proud that we can change people and the way they perceive the world through paint,” said Marshall’s Marketing Manager, Pınar Adabağ. “It’s great to see how we can make living spaces more social, pleasurable and habitable while also inspiring and motivating people through the use of color.”
During the first phase of the Kuşadası project, 177 homes were painted with Marshall Weathershield exterior paint, Akrikor, which is resistant to weather conditions in all seasons. The work on the remaining homes is scheduled to be completed by April 2019. It will bring the total amount of paint used for the company’s “Let’s Colour” projects to well over 1.3 million liters. Nearly 2,300 “Let’s Colour” projects have been completed around the world to date, involving more than 12,000 volunteers and benefiting more than 81 million people.