Alliance Of American Football Partnership
Aramark has been appointed as the official retail merchandise concessionaire and e-commerce provider to The Alliance of American Football under the terms of a multi-year contract.
The Alliance’s inaugural season features teams from Birmingham, Orlando, Memphis, Atlanta, San Antonio, San Diego, Arizona and Salt Lake, with its first snap taking place February 9, 2019, on CBS.
“We strive to continually provide fans with innovative and seamless opportunities to connect with the game, teams and players they love, and our partnership with Aramark is one way to achieve this goal,” said Charlie Ebersol, CEO and founder, The Alliance. “Aramark is a proven leader in the space, catering to millions of sports fans across major professional leagues and teams. By bringing on this best-in-class partner, we can drive innovation both on-site and at-home, elevating the fan experience, streamlining operations and driving sales.”
Under the deal, Aramark will operate The Alliance’s in-stadium merchandising program across all eight markets, creating unique, best-in-class shopping experiences for fans. Additionally, Aramark will provide complete e-commerce solutions for The Alliance’s online store (https://shop.aaf.com/) ensuring fans in-stadium and at home can have access to their favorite team’s apparel and merchandise.
“We’re proud to be in the customer service business, and are thrilled with the opportunity to add a new, innovative, fan-and-player focused league to our portfolio,” said Carl Mittleman, president of Aramark’s sports and entertainment division. “We understand the importance of providing seamless, enjoyable shopping experiences for fans, especially during a historic, inaugural season, and are committed to delivering that for The Alliance.”
About The Alliance of American Football
Led by some of the most respected football minds in the game, The Alliance of American Football is a dynamic professional football league fueled by an unprecedented Alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance will feature eight teams with 52-player rosters playing a 10-week regular season schedule in the spring beginning February 9, 2019 on CBS, followed by two playoff rounds and culminating with the championship game the weekend of April 26-28, 2019.
The eight cities, stadiums and head coaches are as follows:
● Orlando Apollos / Spectrum Stadium / Steve Spurrier
● Atlanta Legends / Georgia State Stadium / Kevin Coyle
● Memphis Express / Liberty Bowl Memorial Stadium / Mike Singletary
● Salt Lake Stallions / Rice-Eccles Stadium / Dennis Erickson
● Arizona Hotshots / Sun Devil Stadium / Rick Neuheisel
● San Diego Fleet / San Diego County Credit Union Stadium / Mike Martz
● Birmingham Iron / Legion Field Stadium / Tim Lewis
● San Antonio Commanders / Alamodome / Mike Riley
Fans will be able to stream Alliance matchups live via the free Alliance app while accessing integrated gaming options with real rewards — for themselves and the players they are cheering on. With a focus on player well-being on and off the field, The Alliance will provide players with a commitment to safety and state-of-the-art equipment as well as a comprehensive bonus system, post-football career planning, financial counseling and scholarship support for postsecondary education. For more information, visit https://aaf.com/.