Miele Marketing Manager Appointment
Miele has appointed Melissa Kershaw as senior marketing manager of its professional division in the United Kingdom. Kershaw joins the company from Arval, BNP Paribas Group's vehicle leasing company, where she held key roles in strategic and tactical marketing.
Melissa succeeds Kate Jones who spent six years in the role.
Commenting on the appointment, Sam Bailey, UK sales and marketing director for Miele's professional division, said:
"We feel very lucky to welcome someone with Melissa’s experience to offer fresh perspectives drawing upon different sectors."
The company's professional division manufactures commercial laundry and dishwashing appliances, as well as washer-disinfectors and sterilisers for medical and laboratory applications. Visit www.miele.co.uk/professional/ for more information.