Bringing New Levels of Intelligence to Retail
Trueform Digital has signed a major contract with leading OoH advertising firm Pikasso to build, supply and support bespoke ‘state of the art’ multipurpose displays inside shopping centres in Africa and Asia.
Out-of-home (OoH) advertising company, Pikasso, operates in the Levant region (including Lebanon, Jordan, Iraq) and Northern and Western Africa (including Algeria, Tunisia, Ivory Coast, Senegal, Mali) where it manages a portfolio of more than 13,000 advertising faces in 367 separate cities.
London based Trueform was selected to provide a full end-to-end digital display solution and service at leading Pikasso locations as part of an agreement that includes design, engineering, manufacturing and assembling a range of unique displays providing new capabilities and enhanced opportunities around customer engagement, safety and security and advertising.
Under the first phase of the contract Trueform has installed more than twenty-five 75” digital 6-sheet advertising signs in two retail parks in the Ivory Coast (Cap Sud and Cosmos Yopougon), with a further rollout at locations in Algeria and Armenia continuing.
Displays incorporate CCTV cameras, digital signage analytics (audience measurement) and interactivity, utilising Trueform’s ‘Fusion’ smart technology thermal management engines with remote monitoring, diagnostic and repair capabilities. Displays are housed in rugged and weatherproof enclosures and provide clear visibility in all lighting conditions (including direct sunlight).
Commenting on the contract, Jonathan Morley, Trueform Digital CEO, said:
"We are delighted to be providing Pikasso with the very best DooH digital display technology. This contract provides a further high-quality showcase of Trueform’s capabilities within the digital retail signage market and another huge endorsement of our expertise within the DooH sector."