Emily Gillan, Purple Grape founder with Grazing CEO, Sam Hurst.
Acquisition of Purple Grape Catering
London-based flexible workplace and venue food company, Grazing, has acquired Purple Grape Catering which operates in the retail and corporate events catering sector.
The acquisition will see Grazing take over all Purple Grape operations, with the acquired business operating as "Purple Grape by Grazing".
Purple Grape has a strong customer base in the fashion and high-end retail industry. The venues it operates in include Noho Studios, Village Underground, 26 Leake Street, Adam Street, Greenwich Yacht Club and the Ministry of Sound.
Grazing currently provides catering to businesses and venues in the City and West End, with the move expected to add around £1 million to its turnover.
Emily Gillan, Purple Grape founder and managing director will continue to offer client relations counsel and support to the business.
Announcing the acquisition, Sam Hurst, Grazing CEO, said:
"Having seen strong growth in our B&I business over the past 12 months, we wanted to complete the circle by being able to bring the highest quality events to our corporate client base and found the perfect opportunity to strengthen our events department at pace through this acquisition.
"Emily has built up an incredible business over the past 10 years and her creativity, passion for food, eye for detail and energy are an absolutely perfect fit with Grazing."
"Ever since we set up Purple Grape, we wanted to create a business which was fun and fresh, and provided exceptional food. In Grazing, we found a company and team which is incredibly passionate and experienced, which is why it felt like the right fit to take the business forward."