Transforming the Tipper Truck Market in Argentina
Industrias Baco has transformed the Argentinian tipper truck market after switching the material used for the production of vehicle wear plates from standard to high-tensile steel.
Since specifying Hardox 500 steel manufactured by SSAB across its range, the company has reported a marked increase in sales and extension of tipper truck lifespans of up to 30 per cent.
Finance Manager, Patricia Meers, says:
"I believe Hardox steel has been a great part of our sales success. SSAB has helped us a great deal with marketing over these past years, and sales of our tippers have also increased greatly.
"Our clients are very satisfied because the Hardox material is much more hard-wearing and versatile.
"The Hardox sign on our products shows customer what material we use and tells customers they can expect stronger, more lightweight and more hard-wearing tipper trucks that can carry heavier loads."
Meers, who has worked for Industrias Baco for 15 years, has seen the 70-year-old veteran of the regional tipper truck industry improve its market share through a plicy of continuous product improvement.
She cites the recent launch of a new model with a design to facilitate unloading as an example of progress which has been made possible by adopting high-tensile steel and other new materials.
The company's sales coordinator, Nelson Bacolla, who has been with Industrias Baco for 12 years, agrees.
"Customers want equipment that can handle heavy loads and that is resistant", he says. "Our aim is to produce tipper trucks for the sort of heavy-duty work that is carried out nowadays."